YSL X Zoe Kravitz – have lipstick, will travel
Invoking scent and colour can tell a vivid tale of a place. Through the new 8 shades in Red Stories 2021, actress and YSL Beauty Makeup and Fragrance Ambassador, Zoë Kravitz recalls fond memories of the cities she loves.
Red Stories 2021 is described in the form of ambience, mood and other symbolic but highly personal imprints of these places visited by Kravitz. It certainly makes the range more than just great lipsticks that produce exceptional satin hues. Here is a snapshot of the interview with her and Red Stories 2021 collection.
This is your second makeup collection for YSL Beauty, what does this achievement mean to you?
I was so proud of the success of the first collection because there was so much of me in it – from the names I chose, to the shades, to the fun we had working together as a team creating the packaging. And it was just great to find out later that it was a commercial success too, to know that consumers loved it as well.
Is there a particular message about this collection that you’d like to share with women?
Only that it’s important to own your stories, to make things by yourself. It’s key to be proud of those moments in life, to pause and reflect on what we’ve lived through, what we’ve experienced and to cherish these memories. Don’t hesitate to claim who you are.
You chose to create a lipstick collection, as opposed to say, eyeshadow or blush. Are lips the most important element of make up for you?
You could say so, in some respects, since as an actress the lips are key to deliver the message, they express the words in the script. But what I love about lipstick is that with just a single swipe of colour you can express a mood. And when you’ve had an especially busy day – you know, one of those days where it feels more like four days in one! – lipstick is the best ally for any woman, you can switch moods, and express a different version of yourself with just one quick gesture.
Only that it’s important to own your stories, to make things by yourself. It’s key to be proud of those moments in life, to pause and reflect on what we’ve lived through, what we’ve experienced and to cherish these memories. Don’t hesitate to claim who you are.
Zoe Kravitz
The limited edition YSL Beauty x Zoë Kravitz Red Stories 2021 collection will be launched at SGD55 from 1 April at all YSL Beauty stores islandwide.
Images courtesy of YSL Beauty, artwork by Curatedition. All rights reserved.
Related Links:
YSL Beauty: Your Wildest Dreams Come True
YSL Beauty: Glow, in the Nude.
