Power Revealed: Armani Beauty Power Fabric

Power dressing starts with the perfect base for your face. Step out in confidence with Armani beauty Power Fabric Longwear High Coverage Foundation.

Like an impeccably tailored jacket, wearing the right foundation makes you feel ready to take on the day, come what may.

Armani beauty’s Power Fabric Longwear High Coverage Foundation is power, confidence and sensuality in a sleek bottle – the beauty equivalent of the iconic Armani power jacket.

Elevating fashion and beauty basics to luxurious essentials, Giorgio Armani dresses people in elegance and confidence. With an uncompromising dedication to quality and perfection in the details, the Italian fashion legend has always designed with real people in mind, whether it’s a classic T-shirt, power suit, eau de parfum or foundation.

Launched in Singapore in Fall 2018, the Power Fabric Longwear High Coverage Foundation has consistently ranked among the most coveted Armani beauty icons for one simple reason: it is an exceptional product.

A liquid foundation that redefines power, confidence and sensuality, Power Fabric gives an ultra-lightweight second-skin finish that is matte, smooth, and flawless, but never constricting.

Power is… Foundation that melts into your skin, not your clothes.

With Armani beauty’s patented Micro-fil™ technology that enables pigments to lay flat against the skin, Power Fabric is the brand’s first high-coverage, long-wear foundation with the thinnest and lightest texture.

The breakthrough formula of Power Fabric combines a high concentration of ultra-fine pigments with oils and solvents of different volatility for effortless application, buildable coverage, seamless blending, and an even, immaculate finish – every time.

Confidence is… Knowing your foundation will outlast your day.

Power Fabric keeps your face looking fresh and impeccable for 16 hours. Compared to other Armani foundations that offer luminous, glowy-skin finish, Power Fabric gives a more natural, velvet-matte finish that holds up remarkably well in warmer climates and humid weather.

Developed with the same innovative water pigment suspension technology as Armani beauty’s bestselling Eye Tint, Power Fabric does not oxidise when exposed to air or pollution. This ensures the shade stays true as you go about your day. With an SPF25 filter and PA++ rating, the foundation also protects as it perfects.

Sensuality is… Comfort in your skin.

Every woman deserves a foundation that enhances her complexion – not masks it. A pioneer of the “no makeup” makeup look, Armani beauty products are precisely designed to reveal your natural beauty.

With its lightweight texture, Power Fabric feels like you’re wearing nothing at all. Beautiful on every skin type, the foundation is especially ideal for those with normal, combination and oily skin.

Step out… in elegance and confidence

Power Fabric is available in Singapore in 15 shades that suit different Asian skin tones. The brand recently extended the range to include the shades 1.5, 1.75 and 2.75 for customers with fairer complexions and cooler undertones.

For a more natural result, apply Power Fabric with your fingertips, suggests Kenneth Yeo, Brand Educator at Armani beauty Singapore. “For fuller coverage, use a foundation brush. Spread the foundation from the centre of the face and blend outwards. Dab lightly with fingertips wherever necessary to further blend.”