shu uemura teams up with the wonderful world of Pokemon for an electrifying new seasonal palette.
Not since high-end Japanese makeup brand shu uemura launched its cheeky Super Mario Bros collection in 2017 has there been a more energising palette for the gamer girl in you.
This holiday season, everyone’s favourite “pocket monster” Pikachu gets a special makeover as Pikashu – this glamorous make-up loving twin creature comes bedecked in gold with cheerful orange cheeks, bright red lips and a thunderbolt heart-shaped tail, no less!
Power Up Colours
With the super glam powers invested in Pikashu, shu uemura is launching an electrifying seasonal palette of flamboyant reds and oranges, teamed with magical purple and mellow berry touches – a delicious crush of heady holiday flavours, tinged with gold.
This season’s vibrant new hues feature in collections for eyeshadows, lip colours, cheek colours, cleansing oils and an assortment of collectible brushes and a mini makeup box – all available in sleek signature black and gold packaging.
The Catch’em All mini collections of lip colours and iconic cleansing oils are simply irresistible and make for perfect little seasonal gift sets.
Pikashu Star Products
Rouge Unlimited
(available in 8 limited edition shades and packaging, each priced at $42)
Absolutely packed to the brim with vibrant colour pigments, Rouge Unlimited is also available in matte and lacquer shine, and features new super-charged shades like Scarlet Fire, Flame Thrower and Pumpkin Bomb.
Ultime8∞ Sublime Beauty Cleansing Oil
($165 for 450ml, $65 for 150ml)
Shu Uemura’s iconic facial cleansing oil is a powerful but gentle makeup remover chock full of energising plant extracts – and now it comes absolutely covered in adorable little Pikashus for the ultimate morning pick-up.
Petal 55 Brush ($80)
This limited edition foundation brush is designed to achieve an impeccable, streak-free finish, and now comes beautifully handcrafted in Pikashu gold.
Hard Formula ($33)
This best-selling eyebrow pencil is famed for being smudge-proof and long-lasting, thanks to the ideal hardness of its composition – available in Seal Brown.
Eyelash curler ($30)
The iconic award-winning shu uemura eyelash curler comes in limited-edition Pika Pika Pikashu gold and chain design.
Pikashu Eye Palette
(available in thunder shock $123, brick blast $98 and mythical purple $98)
Electrifying new eye colour palettes in such combinations as Thunder Shock, Brick Blast and Mythical Purple – edgy and power-packed.
Catch’em All Pikashu Premium Makeup Box ($580)
Available exclusively at shu uemura ion flagship boutique and bugis boutique.
Get the Festive Pikashu Look
Don’t hold back this holiday – celebrate the season with spicy orange and gold tones spiked with delicious purple berry notes, like your favourite cocktail.
Here are two of our favourite Pikashu looks to try:
Brick Blast Statement Look
- Apply Unlimited Foundation 564 with Petal 55 Foundation Brush
- Frame the eyes in the outer corner with 09 on the top and bottom lids with Brush 11. Gently apply 09 in the inner corner towards the nose line to add dimension to the look
- Apply 08 in the centre area of the bottom eyelid with Brush 5R, and create a natural gradation with the previous 09
- Add 05 in the centre of the top eyelid and make a gradation with the previous 09
- Add 01 in a thin application in the inner corner with Brush 5F to open up the eyes
- Apply 03 with Brush 14 under the brow to add festive colour
- Apply Rouge Unlimited Amplified Matte AM OR 570 Orange Thunderbolt on lips
- Apply Pikashu Glow on Duo Palette Coral Spark on cheeks
- Apply Hard Formula Stone Gray on eyebrows
Thunder Shock Casual Look
- Apply Unlimited Foundation 574 with Petal 55 Foundation Brush
- Gently apply R12 around the eye to softly contour with Brush 10. Apply slightly more on the rim of the outer corner of the eye for more impact
- Frame the previous R12 with R10 with Brush 10 on the top lid
- Create a dimensional eye by applying R9 with Brush 10 in the outer area of eyelid and blend with previous R10
- Apply Rouge Unlimited Lacquer Shine Volt Burgundy on lips
- Apply Pikashu Glow on Duo Palette Coral Spark on cheeks
- Apply Hard Formula Acorn on eyebrows
The Pikashu collection will be pre-launched at shu uemura TANGS at Tang Plaza counter and Tangs.com from 25 October 2019, and officially launched islandwide at all shu uemura counters from 1 November 2019.
Collages by Curatedition. Pikashu images copyright ©2019Pokémon. All rights reserved.
Related link:
The Chrysalis of shu uemura’s Sublime Artistry
