Ginseng: Root of Vital Beauty

by Susanah Cheok

Part of what makes the complexion beautiful is its resilience and ability to stay buoyant, despite natural ageing, and the onslaught of external aggressors. Sulwhasoo’s Concentrated Ginseng Renewing Treatment helps skin maintain this sought-after smoothness, firmness, and suppleness, by going deep into the heart of skin’s foundation, and coaxing it to imbibe strength and vitality-giving nutrients.

Ageing is inevitable, but ageing gracefully is not only possible, but promised at Sulwhasoo’s SPAs, in their inimitable SPA rooms, where a luxurious and purposeful harmony of ambience, tools, techniques, and ingredients as age-old as ginseng and jade, work hand in hand to create the perfect, holistic, multi-sensorial experience for your skin, the result of which is a flawlessly balanced complexion.

Growing Strong Roots

Sulwhasoo’s Concentrated Ginseng Renewing Treatment is specially designed for customers who are troubled with wrinkles, fine, tiredness lines, and loss of skin tone. Like plum blossoms against the harsh winter cold and wind, this powerful anti-ageing skin program will preserve the complexion’s resilience, even while it faces factors that threaten to age, and damage it.

Sulwhasoo’s Concentrated Ginseng Renewing Treatment is also the best way for customers to experience Sulwhasoo’s representative products.

The key product in this treatment program, Sulwhasoo’s Concentrated Renewing Cream, is formulated with anti-aging ingredients derived from ginseng roots and flowers that help skin restore natural regeneration and strengthen its defense system. This is made possible only through Ginsenomics™, the embodiment of more than 50 years of ginseng research and the culmination of advanced anti-aging research. Through Ginsenomics™, Asia’s precious ingredient, ginseng, was thus reinvented as the key to unlocking the truths to anti-ageing skin treatments.

While in the past, it was difficult to fulfil the full potential of ginseng’s benefits when using it topically, after years of extensive research however, Sulwhasoo finally developed Bioconversion Technology™, which converts rare saponin found in ginseng, into active ingredients that can penetrate the deep layers of skin and benefit the complexion.

Along with Compound K, an anti-ageing ingredient derived from ginseng roots, and with the help of Sulwhasoo’s Bioconversion Technology™, the Concentrated Ginseng Renewing Cream is able to aid in skin regeneration. This is done through stimulating collagen and hyaluronic acid production – for skin strength and firmness – and suppressing the skin damaging element, MMP-1. Added fortification comes from ginseng flowers that protect the skin’s defense system against damaging internal and external factors.

Noble Foundation

In order to initiate the customer into Sulwhasoo’s distinctive and distinguished state of harmonious beauty, Sulwhasoo first makes you feel as the nobles did in the royal palace of the Joseon Dynasty, by pampering every facial program customer at the SPA with a royal cloth massage, doused and drizzled with the customer’s choice of Korean herbal medicinal aromatic oil, which, in tandem with a pressure-point massage, awakens the customer’s five senses, and enables her skin to fully receive the other products and processes to follow.

Before the next massage in the Concentrated Ginseng Renewing Treatment can be enjoyed, however, a necessary refining step needs to be taken. This is when the customer is indulged with a gentle, yet thorough, deep-cleansing routine that serves to purify the skin of sebum, grime and makeup.

Radiance Regained

On well-cleansed skin is then applied Sulwhasoo’s signature First Care Activating Serum, using a protocol set of face massage techniques. This iconic product that offers comprehensive care – nourishment, vitality, clarity, resilience and regeneration – sets the tone for the program and is the perfect springboard for all Sulwhasoo products that follow, and, in this case, the Sulwhasoo Concentrated Ginseng Renewing Mask.

While the mask is applied and blessing the skin with inner incandescence, a décolletage massage is performed to release overall tension and relax strained shoulders. After the mask, skin is provided with hydration and glow through the application of Sulwhasoo’s exclusive spa Moisturizing Ampoule, and, thereafter, a skin-firming massage using the luminosity-inducing Snowise Brightening Cream.

Fortification

Just as a beauty product is only as effective as the key ingredients that go into it, how well it penetrates and is able to work on skin depends on the tool that’s used to apply it. As such, at this point in the Concentrated Ginseng Renewing Treatment, cool jade applicators, in the shape of rings, one in each of the beauty therapist’s hands (so as to deliver yin and yang balance), are applied, along with the Concentrated Ginseng Renewing Cream, using Sulwhasoo’s unique massage techniques. This brings about optimum anti-ageing skincare treatment results – lifted facial muscles and smooth, taut skin.

  • Ginseng treatment program: Jade ring applicators

The reason precious jade is furnished harks to the fact that it signifies nobility, purity and permanence, virtues that are deeply valued in Oriental culture. In ancient Korean texts, it is also written that jade provides enduring stability and steadfastness of body and mind.

Protection

Following the massage application of this program’s key anti-ageing weapon is the application of a remodeling mask, to precisely soothe and comfort the skin after it has taken in the nutrients and richness of the products before. This crucial step also serves to seal in all skincare properties that were slathered on the skin. As this lifting and shaping mask works its way into skin’s deeper layers, you, the customer will be enjoying a relaxing hand massage.

The icing and cherry on the cake of this youth- and vitality-enhancing facial treatment program is the application of Capsulized Ginseng Fortifying Serum through a twist-pinching massage method, deftly applied to the entire face to energise facial skin, accelerate lymph drainage actions, and improve the overall condition of the complexion. This pick-up-and-lift technique promotes skin density and firmness, and maximises the absorption of products for optimum results.

Home Care

To continue enjoying smooth, firm, supple skin, the customer is advised to treat the skin regularly with Sulwhasoo’s Concentrated Ginseng Renewing Creamy Mask, Concentrated Ginseng Renewing Water, Concentrated Ginseng Renewing Eye Cream EX, Concentrated Ginseng Renewing Emulsion, Concentrated Ginseng Renewing Serum, and Concentrated Ginseng Renewing Cream EX or EX Light.

Related links:

Sulwhasoo: Achieving the Fine Art of Balanced, Harmonious Beauty

Snowise: Wisdom of Lucidity

TimeTreasure: The Treasure of Timeless Beauty

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