Six new-gen style-setters take on Salvatore Ferragamo’s new icon shoe in the ‘Viva the Viva’ campaign.
A six-strong cast of dynamic cultural creators came together to celebrate Salvatore Ferragamo’s new house icon shoe – the Viva – bearing a modernised upgrade to the iconic Vara bow. In a new dedicated campaign by Creative Director Paul Andrew and the visual direction of Tommy Dorfman, the diverse group of curious and creative tastemakers share what makes them feel empowered, enabled, and energised to live their best life.
Camila Mendes
Best known for her role as Veronica Lodge in Riverdale – her first-ever professional part. Virginia-born Camila Mendes is a new-gen superstar who deploys her platform to campaign for positive body-image and democratic participation.
Dara Allen
Student of fashion journalism turned stylist turned breakout model of the season for Fall 2017, the San Diego native turned New Yorker trans model Dara Allen is a cutting-edge image maker and activist – a fearless voice of our times.
Paloma Elsesser
London-born New Yorker Paloma Elsesser recently made her movie debut appearing alongside Adam Sandler, Julia Fox and The Weeknd in Uncut Gems. A cover star for both British Vogue and Vogue Arabia, Paloma is a ‘plus-sized’ model possessed of powerful poise and personality.
Kiersey Clemons
An actress of rare range and presence, Kiersey Clemons stars in the long-anticipated upcoming Zorro reboot, Z as well as The Ball Method. Kiersey is also a prodigiously talented musician and producer and has collaborated with Pharrell Williams amongst others. She lives in California.
Olivia Sui
Chinese-born and US-raised, Olivia Sui has been a Smosh cast member since 2015. Irreverent, fearless and provocative she is at the forefront of a new wave of comedy talent.
Debby Ryan
Debby Ryan was born in Alabama and found fame as a teenager thanks to her much-loved work on the Disney Channel. She transitioned to spikier fare via her starring role in the Netflix series Insatiable and most recently appears alongside Alison Brie in Horse Girl.
Related links:
The 8 Huge Trends for Spring/Summer 2020
Ferragamo Vara: Follow the Icon
