Brand ambassador Ryan Gosling gets the zoomies with this brilliant new commemorative short film in tribute to 60 years of the TAG Heuer Carrera.
It’s the 60th anniversary of one of the world’s most recognisable racing watches – none other than the iconic TAG Heuer Carrera – and the Swiss Manufacture is pulling out all the stops with a deliciously tongue-in-cheek Hollywood high-speed short action film The Chase for Carrera.
Starring Tag Heuer ambassador Ryan Gosling and his dreamy baby blues (perfectly matched to the new blue TAG Heuer Carrera Chronograph), the super fun flick is directed by Bullet Train director David Leitch, and co-stars Vanessa Bayer of Saturday Night Live fame.
The new “glassbox” TAG Heuer Carrera Chronograph, with the steely blue sun-brushed dial and curved sapphire crystal dome and tachymeter scale, practically steals the show, and is beautifully showcased as Gosling’s secret obsession, while Bayer wears the Barbie pink 36mm version.
And for avid TAG Heuer fans, or just film or racing geeks in general, the short film features no less than five hints and homages to the TAG Heuer Carrera’s rich history, including significant names, notable numbers, and a glimpse of a couple of iconic figures.
(One of these include the legendary Jacqueline Evans de López, the British-born Mexican TV and film actress who was the first woman to compete in the infamous Panamericana race, dressed in her distinctive white sunglasses in the corridor of the Art Deco hotel in the opening scene – there, we’ve given you one!)
The Tag Heuer Carrera Chronograph (this time, the sportier black and silver “reverse panda” dial) continues its starring role with Gosling in The Fall Guy, a separate full-length action film Gosling is currently filming with director David Leitch.
TAG Heuer has always had a close connection to Hollywood, with our timepieces worn on the wrists of silver screen legends across the decades, from Steve McQueen to our very own Ryan Gosling. And the Carrera has always been more than just a timepiece – born from the racetrack, it’s a statement of daring and adventure as much as it is the epitome of elegance. I can’t think of a better way to celebrate its 60 years that than with this world-first: a mini Hollywood blockbuster collaborating with the best action-movie director in the world in David Leitch, responsible for such instant classics as John Wick and Bullet Train, and starring Ryan Gosling, not only the A-list icon of his age, but someone who always brings the utmost dedication and creativity to every project he embarks on, and that couldn’t be more true here. Here’s to the next 60.
Frédéric Arnault, CEO of TAG Heuer
Images courtesy of TAG Heuer, artwork by Curatedition. All rights reserved.
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