Longines: Time is Gold

Longines takes the emblematic Master collection to the next level with the new GMT in 18K gold, available in a limited series of 500.

Adding to its refined sophistication is the frosted silver dial that features a 24-hour scale in Arabic numerals on the rim, reversed at 3 o’clock and 9 o’clock, and the GMT hand in black – all to facilitate the reading of the second time zone. Notably, the GMT function here connects to the brand’s pioneering spirit and its centuries-old expertise in multi time-zone watches that dates back to 1925, when the first Longines dual time‐zone wristwatch was manufactured in 1925. The historic timepiece featured the Zulu flag on its dial, with Zulu referring to the letter Z which designates universal time for aviators and members of the armed forces. Thereafter, the development of other GMT models, particularly for aeronautical purposes, has remained key to Longines’ pioneering role in this field, with the company having registered a patent for the invention of this watchmaking complication as early as 1936.

Every detail is thought out carefully for the Longines Master Collection GMT: from the gold watch hands and eleven hour markers that complement the solid gold case, to a railroad minute track that separates the Arabic numerals from the Roman numerals, all the way to the ultra-soft anthracite-grey leather strap finished with a special “soft-touch” vegetable tanning process and fitted with a tongue buckle in yellow gold or rose gold. No detail is missed when it comes to streamlining the watch for style and usability, a testament to Longines’ expertise steeped in tradition, elegance and performance.