The Tribute Duoface Calendar debuts alongside the maison’s latest campaign starring Nicholas Hoult and Anya Taylor-Joy.
There are few watches that are as iconic as the Jaeger-Lecoultre Reverso. First introduced in 1931 at the height of the gilded age, it was radically innovative in its reversible design that allowed the case to be turned over and locked into place. The mechanism was intended to help protect the face of the watch from the rigors of polo matches, where balls can travel up to 110 miles per hour. Since then, the watch has housed over 50 different calibres and become one of the most recognisable watches in the world.
The latest iteration, the Reverso Tribute Duoface Calendar, combines two classic Jaeger-LeCoultre complications, the triple calendar and the duoface, to superb effect. The Duoface complication is one that allows two separate timezones to be displayed, one on each of the faces, while the triple calendar displays the day, date, and month on the main face of the watch. The day and date are visible through apertures at 12 o’clock, while the date is displayed on a ring surrounding the moonphase display at 6 o’clock.
The watch runs on the in-house manual-winding calibre 853, first introduced in 1994 and shaped like an oblong to specifically fit watches such as the reverso. Such form movement are rare, since most will have been designed to fit round watches.
Aesthetically, the Reverso Tribute Duoface Calendar is beautifully finished – the traditional clous de Paris guillochage decorating the front of the outer dial segment is a particularly elegant surprise for the wearer whenever they choose to reverse the dial. The watch is available in both steel and pink gold, with the steel version bearing a silver grained dial on the front and a blue sunrayed dial on the back, while the pink gold version has a silver sunray dial on the front and a deep gray sunray dial on the back.
For the straps, the maison has also chosen to partner with Casa Fagliano, a famed Argentinian artisanal workshop specialising in the construction of polo boots. The nod to its founding story will surely not be lost on fans of the Reverso. The pink gold version is paired with a brown leather strap with a classic pin buckle, while the steel version is equipped with a deep blue strap and a deployant buckle. Both models also come with an additional bi-material strap that the wearer can easily swap out with Jaeger-LeCoultre’s quick-change strap attachment system.
Finally, to match the dual moods of the Reverso, the maison has also chosen to debut the watch alongside two brand ambassadors, whose faces are just as recognisable as the watch. Golden Globe winner Nicholas Hoult, of Skins, Mad-Max: Fury Road, and The Favourite fame, stars in the campaign alongside Anya Taylor-Joy, who recently shot to fame thanks to her role in The Queen’s Gambit. The two perform together in A New Turn, Jaeger-LeCoultre’s video dedication to the Reverso. The campaign highlights the butterfly effect, where the tiniest incident in nature can result in a monumental chain reaction — symbolic of the precise nature of watchmaking, where a micron of tolerance can make a difference in precision and performance.
Images courtesy of Jaeger-LeCoultre, artwork by Curatedition. All rights reserved.
Related Links:
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Jaeger-LeCoultre: Reverso Stories
Jaeger-LeCoultre Reverso: Duality Perfected
Jaeger-LeCoultre: Double Happiness
