Cartier: The New Santos-Dumont

by Pressroom

“I’ve always been charmed by simplicity.” Alberto Santos-Dumont

To that note, Cartier unveiled a new understated Santos-Dumont timepiece (in two sizes) at SIHH this year. A homage to the historical model from 1904, the new watch is cased in gold, gold and steel or all steel, features Roman numerals, a blue cabochon on a beaded winding crown, and, visible screws.

Traditionally, the Santos-Dumont has been the dressier cousin to the Santos de Cartier. Notably square shaped, only available with a leather strap, and sans exposed screws on the bezel in its previous iterations.

The new pared-down Santos-Dumont, while maintaining the shape and strap-only pairing, now features the exposed screws for a more casual look. Channeling a contemporary reflection of the style of Alberto Santos-Dumont.

A key talking point of the new Santos-Dumont watch would be the new quartz movement that that is fitted within; a battery change is only needed thereabouts once every six years – double that of traditional movements. Cartier shared that this is achieved by reworking and resizing an existing movement to first reduce energy consumption, before fitting it with a new high-performance battery.

Our take: This new watch now stands as the most accessible Santos yet from the iconic collection. The design, price and long battery-life proposition is an attractive one to those who seek a well-priced, practical yet distinctive timepiece to wear as a daily beater.

Left to right:

  1. Small (38 mm x 27.5 mm, thickness 7.3 mm) and large (43.5 mm x 31.4 mm thickness 7.3 mm) models, pink gold and steel case, black alligator leather strap, high-autonomy quartz movement.
  2. Small (38 mm x 27.5 mm, thickness 7.3 mm) and large (43.5 mm x 31.4 mm thickness 7.3 mm), pink gold case, dark grey alligator leather strap, high-autonomy quartz movement.
  3. Small (38 mm x 27.5 mm, thickness 7.3 mm) and large (43.5 mm x 31.4 mm thickness 7.3 mm) models, steel case, navy blue alligator leather strap, high-autonomy quartz movement.
 
Product images by Cartier, additional styled images by Curatedition.
 
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