Miu Miu’s newest Upcycled collection is a charming patchwork of pre-loved denim and flourishes of haute couture.
Miu Miu has unveiled its latest Upcycled collection, an ode to sustainability and heritage. In this fourth limited edition release, the brand introduces Denim and Patch bags, a testament to its commitment to circular design.
An accompanying campaign also introduces a capsule collection to celebrate Chinese New Year, comprising polo shirts, cardigans, cashmere slips and the iconic Wander and Arcadie bags.
Born in 2020, the Upcycled line seeks to breathe new life into vintage clothing, weaving narratives of its wearers from the past. The 2024 spotlight on Denim involves sourcing pre-2000 jeans globally, meticulously chosen for their distinct colour, weight, and fading – the precious patina of a well-loved vintage.
Handcrafted deconstruction ensures the preservation of denim’s history, resulting in a collection featuring wide-legged jeans, trucker jackets, bra tops, shorts, and accessories like baseball caps and hair bands – a study in circularity, honouring the provenance of clothing while transforming it for modern life.
Miu Miu’s artistic flair extends to flower embroideries inspired by 1950s haute couture, originally showcased in gold during the Spring/Summer 2022 season, now reimagined in black. Each intricate detail is meticulously hand-sewn with silk chiffon petals, faceted beads, and black crystals set into antique metal.
Notably, this marks the first inclusion of bags in the Miu Miu Upcycled project, with the Patch bag collection crafted from leather remnants of previous designs. The Upcycled initiative is brought to life by actor Ever Anderson and model Huijia Chen, captured in a captivating series of images by Jet Swan.
In a strategic move towards transparency, Miu Miu has partnered with the Aura Blockchain Consortium, leveraging blockchain technology to verify each piece in the 2024 Upcycled Collection. These exclusive collections, now available in select Miu Miu stores worldwide and online, continue the brand’s legacy of limited-edition, sustainable fashion.
Images courtesy of Miu Miu, artwork by Curatedition. All rights reserved.
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