Embrace what the new Hug bag has to offer.
The hug – a universal action that expresses a slate of emotions. Ferragamo’s new bag silhouette unveiled at the brand’s Fall-Winter 2023 runway show was inspired by this emotional gesture. The asymmetrical bag’s folding side panels resemble a hug, extending towards the front where oblique Gancini closures lock them in place.
A combination of the creative vision of Maximillian Davis, Creative Director of Ferragamo, and the mastery of the House’s Florentine artisans, the Hug bag is an enduring object of modern elegance that reflects Ferragamo’s enduring legacy of craftsmanship and innovation. The Hug bag encompasses tradition while pushing the boundaries of what leather and metal can accomplish.
The refined silhouette might look simple but perfecting this embracing shape takes close to five hours. A minimum of eighteen pieces is required to assemble the top handle style; twenty-seven pieces assembled in the clutch; nine to sixteen metal elements are incorporated into the frame with hand lacquered edges.
Available in a combination of soft and hard textures – from grained leather to brushed calfskin, patent leather and nubuck – the unique design of the Hug bag comes in three different iterations: a pouch, and a tote bag in small or medium size, with concealable tubular handles and protective metal feet. Each bag is emblazoned with a heat transfer logo and equipped with a removable shoulder strap to allow for different ways to style. Choose from classic tones or vibrant hues of black, midnight blue, yellow, optic white and Ferragamo red, with gold or palladium finished hardware.
Italian artist, Paolo Ventura pays tribute to this work of art. Through his eyes, we see Ferragamo’s artisans at work: cutting, sewing, finishing and assembling every single piece that forms the bag’s pure form. From the line-up of the manual tools on the worktop to the quality leathers and the original sketches, and then the final result, their meticulous movements showcase the rigour and perfection of the entire process of bringing this new icon comes to life.
Embrace the new Hug bag at Ferragamo boutiques, and on ferragamo.com.
Images courtesy of Ferragamo, artwork by Curatedition. All rights reserved.
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