Ferragamo: Reality, Virtually.

by Pressroom

Dreaming about shopping has never been so real.

The world of Ferragamo is extended to its online presence at ferragamo.com. Fans of Ferragamo can look forward to exploring two cornerstones of the brand: the Product, the ultimate embodiment of craft and refinement; and Art, the legacy and defining key to the future.

Travel virtually to Ferragamo boutiques from the comfort of your own home. The Augmented Store 360 project is the brand’s innovative way of offering virtual tours of Ferragamo boutiques. Compatible with augmented reality devices, fans can re-live the shopping experience all over again as they interact with the products and order items from the online store. This Augmented Store 360 is currently only available for the recently renovated Via Condotti boutique in Rome, but it will soon be a reality for other prestigious flagship stores around the world. Virtual tour women’s collections instore and men’s collections instore.

Continue on the Ferragamo’s virtual journey to the Museo Salvatore Ferragamo, in Florence, next. Through 360° high-resolution images, videos and information panels, the sections of the Sustainable Thinking exhibition will be open round the clock now.

An exclusive tour, available in both Italian and English, allows viewers to rediscover Ferragamo’s close-knitted relationship with art. Fans of Ferragamo can book guided tours available on demand for an interactive experience through the exhibition space, which is filled with works by artists, creative, and the sustainable materials of specialised firms that have collaborated with Ferragamo for the show.And for the true blue fans of Ferragamo, why not join one of the virtual project’s webinars and talks by curators, designers, and artists?


Images courtesy of Ferragamo, artwork by Curatedition. All rights reserved.


Related links:

The Magic of Print: Salvatore Ferragamo Summer Florals to Adore and Adorn

Ferragamo Vara: Follow the Icon

Salvatore Ferragamo: Viva the Viva




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