Bulgari: Circle of Elegance

by Pressroom

The new Roma bag exudes everyday sophistication with ease.

The allure of the ancient city of Rome cannot be overstated. The city’s unique heritage has inspired countless creations at the house of Bulgari. Born in 1884 in Rome, Bulgari’s creative vision is deeply rooted in the city’s history. This year, Bulgari unveils the Roma handbag, inspired by the cultural legacy and beauty of the Eternal City.

A new style that translates the unique DNA of the Maison into a contemporary form, the new Roma bag bears the distinctive BVLGARI engraving. Inspired by the inscriptions on ancient Roman coins, this distinctive design element has its roots in 1975, when the Roman jeweller had it engraved on a watch face. Unprecedented at that time, this bold choice became a trademark style seen on the brand’s jewellery, accessories and eyewear.

Form meets function in the Roma handbag. Compact in silhouette yet room enough to house all your essentials, the Roma bag sports a detachable leather strap that can be adjusted from a crossbody to a shoulder bag or a hand carry. Crafted from lush calf leather that has undergone a natural treatment to enhance its soft and luxurious feel, the selection of bag colours come in a jewel-inspired palette: Vivid Emerald, Truly Tourmaline, Saffron Amber, Foggy Opal, Ivory Opal, silver and black, expressing Bulgari’s DNA as the Master of Colour through each chromatic choice.

Set to become the brand’s next daywear icon with its versatility and elegance in simplicity, the Roma bag’s top handle plays up the curved lines of the engraved metallic décor, and beautifully balances its roomy body. The semi-circular metallic frame is animated by different finishes, one playing on two different nuances of the plating, namely antique gold and shiny palladium, and the other is a tonal iteration matching the bag’s colour to achieve a monochromatic effect.

The cool versatility of the new Roma handbag is represented by renowned model Olympia of Greece, and captured through the lens of Bruno & Nico Van Mossevelde. Experience the charm of the Roma online, and in selected Bulgari boutiques worldwide.

Images courtesy of Bulgari, artwork by Curatedition. All rights reserved.

Related Links:

Bulgari Serpenti: 75 Years of Seductive, Enigmatic Transformation

Glam up in Bulgari’s Shades of Wonder

Bvlgari Amorama: Love Letter from Rome

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