Zenith: Purposeful in Pink

by Pressroom

Limited to 500 pieces, the Chronomaster Sport Pink shines in its purpose and its make – inside and out.

The limited edition Zenith Chronomaster Sport Pink is the watchmaker’s latest mark of support for the global fight against breast cancer. Under the Zenith HORIZ-ON initiative’s main pillar of women’s empowerment, the 500-piece edition is the latest in a long series of unique watches crafted by Zenith to raise global awareness of breast cancer.

This year’s edition, launched during Breast Cancer Awareness Month, will see 20% of the sales go to Susan G. Komen® – the world’s leading breast cancer organisation – in the hope of reaching more women around the world, offering them access to education, support and hope.

Zenith and Komen demonstrate the power of working together to make a difference to our courageous community. With ZENITH’s partnership, we are working everyday to create a world without breast cancer.

Sarah Rosales, Senior Vice President of Corporate Partnerships, Susan G. Komen®

Aligned with its meaningful cause, the colour pink graces Zenith’s award-winning 1/10th of a second Chronograph. This is the first new dial colour for the popular steel Chronomaster Sport since its launch in 2021: Hues of pink are seen on the radiant sunburst metallic dial, oversized chronograph counters and the date wheel, while different textures create depth.

Another first for this edition is the engraved 1/10th of a second bezel being crafted in steel instead of ceramic. This creates a perfect match with the three-link steel bracelet, and allows the pink dial to stand out. Against the pink dial, the rhodium-plated and faceted watch hands and applied markers are partially black filled to enhance legibility.

The Chronomaster Sport Pink also comes with a new star-shaped rotor, and features the latest version of the El Primero calibre with a power reserve of up to 60 hours, visible through the sapphire display back. With its high frequency of 5 Hz (36’000 VpH), the revised movement offers a true 1/10th of a second indication.

The Chronomaster Sport is definitely our most emblematic modern El Primero chronograph today, and I’m so happy to see it serve as a vessel to promote the fight against breast cancer and raise awareness.

Julien Tornare, CEO of Zenith

Images courtesy of Zenith, artwork by Curatedition. All rights reserved.

Related Links:

Zenith: A Woman’s World

Zenith: The Ever-Beating Heart

Zenith’s Take On Technical Femininity

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