Omega launches dainty new Aqua Terra 30mm with a star-studded campaign
Swiss watchmaker Omega has unveiled its latest innovation in women’s timepieces with the launch of the Aqua Terra 30mm. This elegant watch is a refined evolution of its iconic collection, now scaled down for the first time into a smaller, more versatile case.
To launch the collection, the luxury watch brand puts a clever twist on this concept with the campaign’s central idea: that some things are too beautiful to keep hidden. Brand ambassadors across music, cinema, and fashion front the “My Little Secret” campaign, which centres around the idea of beauty worth sharing.
The 30mm size with that diamond-set bezel and grey lacquered dial goes with everything, you know. It’s like the cherry on top of an outfit. The ultimate secret is just to wear it with joy.
Ariana DeBose
Among the faces are West Side Story Oscar-winner Ariana DeBose, K-pop star Danielle Marsh, and singer-songwriter Tems. Also featured are model and body positivity advocate Ashley Graham, rising actress Marisa Abela (soon to be seen as Amy Winehouse) and Sunday Rose Kidman Urban, making her modelling debut.
Each woman embodies the quiet confidence and multifaceted personalities the collection represents.
In my life, a watch does not just tell the time, but it is an important accessory when creating an outfit. For me it’s a piece of jewellery that I love to have on my wrist. It’s not super weighted. It’s light and delicate, and I love that about this piece.
Sunday Rose Kidman Urban
With twelve distinct models, the brand continues to build on its legacy in women’s watchmaking with a combination of technical precision and discreet style.
The collection spans a diverse range of aesthetics, from polished stainless steel designs to more opulent expressions in 18K Moonshine™ and Sedna™ gold, as well as striking two-tone combinations.
It’s like an accessory, a piece of jewellery that can be worn over and over again, no matter where you are or what the occasion is.
Danielle Marsh
Vibrant dials with applied markers and a date window at six o’clock offer a clean, modern face, while the sleek integrated bracelet offers wearability without compromising on luxury.
I picked blue because it goes with everything. I’m usually more of a black on black girl, but the blue and steel combination makes everything look light and fresh.
Ashley Graham
At the heart of this new chapter is the introduction of two newly engineered Master Chronometer movements – Calibre 8750 and 8751 – designed exclusively for the 30mm case.
It’s my little lucky watch. And every time I wear this Moonshine gold bracelet and bezel with the matching gold dial, I feel like a princess. So you can imagine that I wear it every day.
Tems
These calibres, developed over two years, retain the technical hallmarks of larger Aqua Terra models, including the Co-Axial escapement, magnetic resistance up to 15,000 gauss, and a power reserve of over 48 hours.
I just love the black dial with the steel-on-steel bracelet. I think it’s so cool. I’m used to wearing a white-faced dial and I think it’s still so elegant, but something about the black dial really gives it an edge, it feels rock and roll to me.
Marisa Abela
The movements, visible only through a sapphire crystal caseback, reflect Omega’s philosophy: that the most beautiful elements are often the ones hidden from view.
Images courtesy of Omega, artwork by Curatedition. All rights reserved.
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