Longines: Soft Power

by Pressroom

The new feminine model for the classic Longines Master Collection speaks softly with elegant lines and a new champagne sunray dial.

The Longines Master Collection timepiece – it’s the quietly elegant staple that just gets you lots of mileage. Perfect for that day-to-night transition if your work and play are to be reasonably moderate and tasteful.

The Swiss watchmaker is now adding a new, decidedly feminine, 34mm-diameter version on a steel or leather bracelet, and featuring a novel champagne sunray dial, in addition to the existing classic versions. Powered by the exclusive in-house automatic calibre, this reliable timepiece offers a 72-hour power reserve.

The variations are refined and constrained – classic silvered “barleycorn” dial with painted Arabic numerals; or options in luminous mother-of-pearl, blue and champagne sunray dials with a sprinkling of bling from twelve diamond hour-markers.

The leather straps offer further customisation with an array of colours in red, blue, brown or iridescent taupe.

Images courtesy of Longines, artwork by Curatedition. All rights reserved.

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