A sensory experience awaits.
Striking colours and bright strokes of light contrasted against the dark canvas of the night, pulsating to hypnotic beats that envelope the audience – this is a hypnotic scene that defines many electronic music festivals and concerts. The radical world of electronic music has grown beyond the confines of sound and rhythm in the 1990s to an aesthetic culture that is just as visually stimulating. It is now a full-fledged artistic genre that extends beyond the auditory, to encompass other sensory experiences.
Inspired by the graphic codes of Electro culture, Chanel unfolds a visually arresting narrative around its iconic timepieces.
I conceived this capsule collection like a performance program, inviting our classics, the J12, Première,Code Coco and Boy·Friend, to perform side by side on this stage, drawing their inspiration from the codes of this world.
Arnaud Chastaingt, Director of the Watchmaking Creation Studio, Chanel
A masterful play of colour contrasts defines the spectacular Chanel Electro collection. The well-loved Chanel timepieces are reinterpreted with intense bursts of colour against a white or black “canvas”. The rich ambience of the Electro experience is thus recreated in this illuminating visual narrative, not unlike the rich, stimulating experiences associated with Electro culture.
Limited to 1255 pieces each, the coveted J12 Electro in a black highly resistant ceramic and steel model with accents of vibrant colour in its numerals, is available in a 38mm version with the Calibre 12.1 or a 33mm version equipped with a high precision quartz movement.
The Première Electro, limited to 555 pieces, is reinvented in blackened steel with multicoloured leather woven through its signature chain bracelet, and equipped with a high precision quartz movement.
For a stronger statement piece, there’s the Code Coco Electro with its neon pink quilted leather strap with black braiding. Powered by a high precision quartz movement, the limited edition of 255 pieces, features blackened steel with a princess-cut diamond.
The Boyfriend Electro steals the show with 142 brilliant-cut diamonds set in steel, embellished with a robot motif and equipped with a quilted pattern calfskin strap lined in neon pink. This dazzling design is limited to an exclusive 55 pieces.
This limited-edition collection channels the energy and vibrancy of Electro culture, yet retains the Maison’s classy elegance with exceptional craftsmanship underscoring brilliant colour execution. Party on with the exclusive Chanel Electro collection, online and at your nearest boutique.
Images courtesy of Chanel, artwork by Curatedition. All rights reserved.
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Chanel Electro: Technicolour Dream
