Bulgari’s latest brand campaign is an invite to fully appreciate the joy in the smallest, simplest things because the ordinary can be ultimately extraordinary.
Shot in Rome, “Unexpected Wonders” is a star-studded showcase of some of Bulgari’s signature icons worn by an incredible roster of global talents with influence, including long-time friends of the house – American actress Zendaya, BLACKPINK singer Lalisa aka LISA and Chinese actress Shu Qi, along with Academy-Award winning actress Anne Hathaway and U.S.-based Indian actress Priyanka Chopra Jonas.
Asserting once again its unique status of Jeweller of Stars and Star of Jewellers, these five extraordinary women are profiled through the lens of Dan Jackson and Chris Colls, masters in capturing the strong and multifaceted nature of each of their personalities. Anne Hathaway is captured wearing luxurious High Jewellery creations, timeless pieces from the Serpenti range, and refined jewellery and watches of the Divas’ Dream collection. Zendaya wears both the High Jewellery works of art and the B.zero1 and BB collection with sophistication while Priyanka Chopra Jonas exudes confidence in both the High Jewellery collection and the Serpenti sign. LISA, on the other hand, shows her cool, edgy side with the necklaces and rings of the B.Zero1 line-up, and graceful elegance with the pendants of the Divas’ Dream collection.
The star power doesn’t end there. A brand movie shot by Academy Award-winner Paolo Sorrentino, sees protagonists Zendaya and Anne Hathaway experiencing small and big wonders as they experience a magical rain of flowers, take in the magnificent views of Rome, and dance freely in the room of a grand palazzo, wearing the splendid jewels of Bulgari. In the words narrated in the film, “In the search for wonder, there are no endings, only new beginnings…”
Images courtesy of Bulgari, artwork by Curatedition. All rights reserved.
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