Gucci’s Summer 2025 collection is the picture of an idyllic summer
Relaxed, sun-soaked days in Italy’s charming coastal lidos. The air is warm and inviting at a garden villa along a Mediterranean coastline. Inviting sounds of echoing laughter intertwine with the hushed sound of waves. Thus becomes the Gucci Lido campaign, an invitation to experience summer in motion through fluid silhouettes and breezy textures in a vivid palette.
As time seems to slow during the balmy season, Gucci invites you to welcome richer, deeper colours, and open up to the possibilities of what summer brings. Get ready in style with lightweight cottons, GG Monogram denim, and summer creations bearing the iconic Flora motif.
Step out in the new Gigi suede loafers, casual and elegant. Or put on the Gucci Re-Web sneaker for your next adventure, spontaneous, or not. There’s also the option of other footwear and accessories across a gradient of ocean blues.
Carry all your summer necessities out in style with Gucci’s signature handbag lines in seasonal materials: the Gucci Softbit, GG Marmont, and Bamboo 1947 are reimagined in raffia, wicker, or crochet.
No matter what you may be planning for the warmer season, there is always a reason to dress up. Complete your summer get-up with new Gucci Eyewear styles and Interlocking G jewellery that shimmer with the season’s lightness and warmth.
Photographer Jim Goldberg captures the storied charm embodied by the Gucci Lido campaign through a cinematic lens. Candid stills and written reflections are interwoven within a visual narrative featuring Edgar-Jones, Aliocha Schneider, and David Jonsson. The story continues into summer, and beyond.
Images courtesy of Gucci, artwork by Curatedition. All rights reserved.
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