The latest Prada Galleria collection embraces a new level of tactility and lightness with sumptuous materials, and a whole lot of flowers
In a nod to its rich heritage and commitment to reinvention, luxury fashion house Prada unveils its highly anticipated 2024 Galleria collection. Named after the historic flagship boutique established by Mario Prada in 1913, the Galleria stands as a symbol of sartorial sophistication, creatively reimagined with each passing season.
For its latest iteration, aptly named the Galleria Soft Grain, Prada introduces a captivating blend of surface and structural enhancements, both inside and out. Crafted from sumptuously supple calfskin exteriors and adorned with lusciously smooth nappa linings, the collection exudes a newfound lightness and delicacy, inviting tactile exploration. Accentuated with gold-plated metal hardware and a refined palette ranging from classic black to warm neutrals, the Galleria Soft Grain epitomises understated elegance with a modern twist.
Yet, it is the meticulous attention to detail and the infusion of Prada’s quintessential embellishments that truly set this collection apart. Micro-stud applications, meticulously plated in gold, intricately adorn the exterior, evoking a mesmerising play of light and texture.
Furthermore, Prada’s master craftsmen showcase their unparalleled expertise with hand-worked three-dimensional floral motifs, artfully adorning the Galleria with finely-coiled rosebuds and full-blown anemones. This meticulous craftsmanship not only pays homage to Prada’s storied legacy in leatherworking but also underscores the brand’s unwavering commitment to superior quality and innovation.
In a symbiotic fusion of Hollywood allure and haute couture, Prada unveils its latest campaign starring the ever luminous Scarlett Johansson, directed by Jonathan Glazer (Sexy Beast, The Zone of Interest). We see Johansson morph effortlessly through a kaleidoscope of personas, mirroring the ever-shifting identities in cinema and fashion. Under Ferdinando Verderi’s creative stewardship, the Prada Galleria handbag is woven seamlessly into the narrative, cast not as mere accessory, but an everyday emblem of empowerment.
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Images courtesy of Prada, artwork by Curatedition. All rights reserved.
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