“Play is movement, freedom, imagination, fantasy, seduction, lightness. Where there’s play, there’s hope.” Pierre-Alexis Dumas, Hermès Artistic Director
Firework-Maker on horseback on the roof of the Hermès flagship store in Paris.
Annual themes have become tradition in Hermès, since the first, introduced by the late Chairman and Chief Executive Jean-Louis Dumas.
It was 1987, the 150th anniversary of the brand, and what better way to celebrate than to declare it the “Year of Fireworks”.
That same year, the now-iconic Firework-Maker on horseback (holding a pair of silk scarves) was inaugurated on the roof of the brand flagship store at 24 Faubourg Saint-Honoré.
This year, Hermès says:
“Let’s play!”
And it is game on for 2018 as the House comes together thematically, across window displays, retail iconography, communication visuals, events, and importantly, product design in all categories.
Here are some of our faves from the Bags, Silks and Shoes from the Autumn-Winter’18 collection. Along with references and background of the design inspirations, courtesy of Hermès:
Bags:
Silks:
Shoes:
À-vous-de-jouer! What are your picks?
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