In honour of the Swiss luxury house’s upcoming 170th anniversary.
The Swiss luxury brand introduces “Bally A-Z”, an all-encompassing and purposefully constructed project, as it approaches its 170th anniversary in 2021.
Bally A-Z illustrates all 26 letters of the alphabet. Bally goes back to basics, literally; on the other hand, it reminisces its heritage figuratively – be it a tender origin story between founder Carl Franz Bally and his wife Cecyle, (“C”), or the handmade wonder of the Bally Scribe men’s dress shoe, (“S”), which takes over 240 artisanal techniques to complete.
The Bally A-Z graphic series pays homage to the brand’s spirit of collaboration with renowned artists like Bernard Villemot and Emil Cardinaux. This time, Bally’s stories were explored by five celebrated creatives from around the world, in their distinct styles: Brooklyn-based illustrator Abbey Lossing, Swiss duo Nina Wehrle and Evelyne Laube of “It’s Raining Elephants”, Baltimore-based George Wylesol, American-born visual artist Bryce Wymer, and Dutch cartoonist Lennard Kok.
They illustrate standout themes that characterise the Bally A-Z, including the brand’s deep reverence for alpine environments, its eye for the essential, and the iconic Bally Stripe.
The following is our quick sharing of a few illustrations of the letters and their meanings, explore each of the alphabets by clicking the above link, or here.
- “H” is for “Handwerkskunst”. Bally’s heritage of craftsmanship, that combines innovative manufacturing techniques and a hands-on tradition, with artistry, excellence and know-how.
- “J” is for “Journey”. From the first ascent of Mount Everest to Bally’s return to iconic Swiss locations and inspirations, the excitement of the journey has permeated all aspects of the brand.
- “O” is for “Olympians“. Bally has stood with Olympians in the race for gold, reimagining some of their most iconic sports shoes, such as their cult favourite curling boot, for urban wearers today.
Images courtesy of Bally, artwork by Curatedition. All rights reserved.