Zenith: A Stitch in Time

by Pressroom

Zenith’s collaboration with Nona Source produces three more environmentally-friendly straps for the Chronomaster Line.

The first fruits of the collaboration between Zenith and Nona Source were a delectable selection of seven intricately handmade straps using different coloured and textured fabrics for the iconic ladies-only Zenith Defy Midnight.

And they didn’t just look good – they felt good too, for the environment. LVMH start-up Nona Source is the first online resale platform that re-values deadstock fabrics from the most exclusive luxury fashion Maisons, then gives them a second life by allowing creators to reuse existing materials.

This collaboration aligns perfectly with Zenith’s HORIZ-ON initiative to offset its impact on the environment by developing ecologically-conscious products and services without compromising on quality and desirability.

For the 2022 edition of VIVA TECH, Europe’s most prominent start-up and tech events that brings together industry leaders across many segments, Zenith and Nona Source have introduced a capsule collection of straps for the Chronomaster line made using upcycled high-tech fabrics from LVMH fashion Maisons.

Featuring surprising new colours and different technical fabrics, the collection comprises the “Deep Dive” strap made of a water-repellent blue textile; the “Rifle Green”strap made of a light cotton-linen blend fabric; and finally the “Pale Marigold” strap in shimmery gold cotton-blend.

Measuring 20/16mm, these straps are compatible with all the references in the Chronomaster Sport and Chronomaster Open collections and are now available exclusively at Zenith physical boutiques.

Images courtesy of Zenith, artwork by Curatedition. All rights reserved.

Related Links:

Zenith Defy Midnight: Colour Me Good

Zenith Chronomaster Sport: Decisecond and Counting

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