We are loving Tiffany & Co.’s #BelieveInLove campaign.
Honoring commitment in its many forms and featuring a diversity of real couples, the campaign shows only the hands of the couples in intimate and personal gestures capturing their emotional connection to each other. The identities of the couples by way of their initials were overlaid digitally on both the campaign collaterals.
A celebration of the unique connection between two individuals with desire and belief in the power of love.
In the words of Reed Krakoff, Chief Artistic Officer, Tiffany & Co. “As a brand that celebrates true love in all its forms, Tiffany is a destination for iconic, identifiable symbols of commitment, beyond the traditional. This campaign celebrates love in a way that only Tiffany can.”
The print campaign was photographed by Cass Bird and styled by Alex White.
The film was directed by Darius Khondji, and features an a capella rendition of Alicia Keys’ iconic and Grammy®-award winning “No One.” Watch the full edit here.
“Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated,” said Alicia Keys. “We need more love than ever right now, and I’m proud to lend my voice to something beautiful that is so true to the spirit of my music.”
Yes. Let’s believe in love.
All images courtesy of Tiffany & Co.