Roger Dubuis remains firmly invested in the world of motorsports this year with novelties centred on partnerships both old and new.
The brand looks set to continue its strategy of offering timepieces that will come with unique experiences, such as VIP access to the pits at races. As a spokesperson put it, the brand wants to “ensure that [its] customers aren’t just buying a watch, but also a unique set of memories along with it”.
The brand’s highlight at SIHH is the Excalibur Aventador, which uses two balance wheels inclined to each other a la the V-engine configuration. This timepiece builds on an older icon, the Quatuor, by taking building on two of its patents with another three new ones, for a decidedly technical watch that motorheads will surely appreciate.
The concept behind the watch is simple: instead of relying on a single balance to keep time, having two independent ones whose rates are then averaged out will yield a more accurate watch, since any timekeeping errored can be reduced or even cancelled out completely. Further improvements come in the form of the additional patents, which deal with issues of robustness and reliability. A new design for securing the barrel, for example, has made it more shockproof, according to the brand.
Meanwhile, the Excalibur Spider Skeleton Automatic Pirelli has received two line extensions, this time with white and blue accents respectively, in a nod to two specialised F1 tires that Pirelli supplies.
Like previous references, the new watches will come with straps made from specific Pirelli tyres that have won races on Formula 1 cars, complete with certification to authenticate their provenance. What’s unusual this time is how Roger Dubuis is only accepting orders for each watch within a two-month window, ostensibly to raise the exclusivity of these limited edition watches even further.
Interested aficionados should take note, and act quickly.
All images by Dr Kenny Pang