Piaget transformed Country Club de Genève into a tropical paradise for the launch of its new global brand campaign at SIHH 2018
This year, Piaget introduced the groundbreaking Altiplano Ultimate Automatic measuring only 4.3mm thick (the thinnest automatic watch in the world), and their new, third-generation Possession watch at SIHH 2018.
Piaget International Brand Ambassador Ryan Reynolds, Friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Joel Dicker had a ball of a time at the evening dinner inspired by the Piaget universe. Supermodel and campaign muse Doutzen Kroes joined Piaget CEO Chabi Nouri in unveiling the new global brand campaign.
The Country Club de Genève was decorated with lush vegetation and pink flamingos – to remind of an enchanting destination where the Piaget Society gathers to enjoy carefree times in the sunshine. The dinner took place in a room transformed into a blue swimming pool inspired by Doutzen Kroes’ pool plunge in the campaign film.
Watch the campaign film below!
Shot by iconic photographers Mert & Marcus, the new print and digital campaign is all about Piaget’s Sunny Side of Life philosophy – a celebration of living life to the fullest in the island paradise of Ibiza.
Images courtesy of Piaget