Pasha de Cartier: An Icon, Renewed

by Pressroom

Keeping up with the times.

A timepiece, despite its name, is never simply about telling the time.

Cartier’s iconic timepieces are known to push the boundaries of watch design. Named after the Pasha of Marrakech, El Glaoui, the Pasha de Cartier is a distinguished, unisex classic that retains its unique charm through many iterations since launching in 1985.

In its latest incarnation, the Pasha retains its distinctive features.

On a silvered dial are the four recognizable, large Arabian numerals in Art Deco font, placed on each side of a square minutes track. This is enclosed by a round silhouette, complete with four clous de Paris, and a screw-down crown cover.

Looking beyond the familiarity in its characteristic design, subtle but meaningful edits have been introduced. The sapphire crystal back allows an appreciation of the 1847 MC automatic calibre, a movement resistant to water and magnetism, while the QuickSwitch system allows for a fuss-free change of watch straps to suit every occasion.

Personalisation is possible – think initials engraved under the chained crown cover to make the Pasha truly your own.

Projecting the spirit of the renewed Pasha de Cartier are five new ambassadors – Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, talents representative of the next generation. Progressive and diverse, each personality in the line-up is a non-conformist, embracing authenticity, rejecting stereotypes, and pushing creative boundaries.

Set yourself apart with the graphic signature that is the Pasha de Cartier, coming soon (we hear that it will be in September) to a Cartier store near you. .


Images courtesy of Cartier, artwork by Curatedition. All rights reserved.


Related links:

Smooth Slant: Cartier Privé Tank Asymétrique

Maillon de Cartier: Gems in Motion


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