Louis Vuitton: B Blossom Blooms

by Lee Zi Ying

… for the adventurer who leaves a mark wherever she goes

Francesca Amfitheatrof, Artistic Director of Louis Vuitton Watches and Jewellery presents her first fine jewellery collection, the B Blossom.

Inspired by the confident and feminine woman, the collection features the emblematic star-shaped flower first designed by Georges-Louis Vuitton – in 1896 as a tribute to his father Louis Vuitton – re-interpreted and emboldened in stylish spheres of pink and yellow gold, in-set with diamonds or precious stones such as malachite, onyx, white agate and pink opal.

Ring it

Wrist it

W’ear it

Layer it

Five gracious talents known for their strength and feminity: Zhong Chu Xi, Indya Moore, Chloë Grace Moretz, Sophie Turner and Signe Veiteberg, are chosen to front the campaign photographed by Craig McDean and styled by Marie-Amélie Sauvé.

  • Sophie Turner, for Louis Vuitton B.Blossom

The B Blossom collection of pink and yellow gold range of rings, bracelets and cuffs, earrings, pendants and chain necklaces launches in the Louis Vuitton Marina Bay Sands Island Maison, and ION Orchard boutique this 31 May 2019.


Images courtesy of Louis Vuitton, artwork by Curatedition.


Related links:

Return to Tiffany®: Getting a real buzz about the birds and the bees

Cartier: Modern Geometry

Chanel Renews its Love Affair with the Camellia

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