Fiore + Forever = The Bvlgari Fiorever, forever blooms for your love.
Founded as a jewellery shop in 1884, Bvlgari began making diamond jewellery in the 1920s. “Bold” best describes the creations of the Roman jeweller, from its coloured mixed precious and semi-precious stones heritage creations, to its iconic Bzero1 and Serpenti collections.
The New Icon
The newly presented Fiorever collection – inspired by the House’s High Jewellery creations introduced in 2015 – is poised to be a new icon for for Bvlgari. The motif, close to many a woman’s heart, is a flower.
It is a four-petal flower, plucked from Rome’s heritage. A celebrated motif that decorates many of the vestiges of the Roman Empire: the garden frescos of Villa di Livia, the sculptures of Palazzo Massimo, and the ceiling mosaics of the Santa Costanza Mausoleum, for example.
There are 24 styles in this beautiful collection, and the Fiorever shine premise lies in the choice of diamonds set for each precious bloom. Each is of colour D-F, and of clarity IF-VVS, and the centre stone at the heart of the Fiorever flower is a solitaire from 0.1 to 0.5 ct. The petals are purposefully tilted upward, for volume, with articulated petal insets for some styles.
The next time he tells you “I love you”, please ask: “Fiorever?”
Images courtesy of Bvlgari, additional images by Curatedition.