Cartier Tank Française: Je Ne Sais Quoi

by Pressroom

Cartier’s iconic Tank Française gets a fresh update, and a starring role alongside French cinema legend Catherine Deneuve and Rami Malek.

For more than 25 years, the iconic Cartier Tank Française has remained largely unchanged, retaining its distinctive clean architectural lines and satisfying geometry – and garnering big name celebrity fans throughout the decades, from Princess Diana and Jackie O to, more recently, Michelle Obama and Kim Kardashian.

Introduced in 1996, the Cartier Tank Française was a stylistic evolution of the classic Cartier Tank created in 1917 by Louis-Francoise Cartier himself, inspired by the Renault military tanks that were on the Western Front.

2023 heralds a new wind of change with several subtle modernisations, including new versions in steel and yellow gold, with or without diamonds, and in sizing that runs from small to extra-large and in both quartz and mechanical versions.

“The new Tank Française reflects a creative conviction,” says Marie-Laure Cérède, Jewellery & Watchmaking Creative Director.

Like rediscovering the raw nature of a cut stone, it was about capturing the watch’s radical shape, simplifying its essential lines and stripping them of all embellishment to return to the myth’s origin.

Accompanying this new launch is a charming new short film starring French cinema legend Catherine Deneuve and Rami Malek, directed by English filmmaker Guy Ritchie. A playful “embodiment of French chic”, it is a story of chance and the funny tricks that fate plays on you; illustrated by the karmic bond between the two characters as their cross paths repeatedly over the Pont Alexandre III bridge that spans the Seine in Paris.

Images courtesy of Cartier, artwork by Curatedition. All rights reserved.

Related Links:

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