Cartier: A Culture of Design

by Pressroom

Some things never grow old.

Wine isn’t the only thing that gets better with age; a well-designed creation becomes a timeless classic that lasts with quality of build.

Cartier celebrates the culture of design as the new year begins, with an ode to some of their most iconic collections – Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu. The precise proportions, immaculate detail, perfect proportions and well-defined shapes of each piece, tell the story of Cartier’s dedication to design and the standards they uphold.

Cartier is a pioneering house, in constant creative exploration. This campaign demonstrates the Maison’s ability to create cult designs that stand the test of time, objects that are at once immediately recognisable and bear witness to the past.
Arnaud Carrez, Marketing and Communications Director, Cartier

For the first time ever, these icons unite under one campaign to show the vision and intention of the house of Cartier. Together, they form a powerful image of the house’s commitment to fine craftsmanship and timeless design. Each creation also has its turn under the campaign spotlight, highlighting their distinctive features, thus keeping the legacy of each design alive.

The simplicity and strength of these images allow us to celebrate a unique collection of cult design creations that have earned a place in the history of jewellery and watchmaking, and in the hearts of our customers.
Arnaud Carrez, Marketing and Communications Director, Cartier


Rediscover the icons of Cartier online, and continue your experience at a boutique near you.

Images courtesy of Cartier, artwork by Curatedition.

Related Links:

Cartier: Must de Cartier Collection

Pasha de Cartier: An Icon, Renewed

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