Bulgari introduces the B.zero1 Labyrinth, an icon born to state unconventionality.
Instead of the B.zero1’s 1999 rendition where a thin band was used as the focal point, the new ring in the Labyrinth collection features a bolder central band clasped by two flat rings, engraved with the Bulgari double-logo. Taking the Colosseum as its mould, the ring asserts Italian innovation and symbolises an unconventional spirit.
The Labyrinth collection has four new additions to tailor to different jewels: a four-band ring in white and rose gold, also available in a version enriched by pavé diamonds, and two edgy pendants dangling with a slightly miniaturised shape of the two rings. The new B.zero1 seems to change its appearance each time, depending on which angle from which it is seen.
Its wavy, architectural look – curves and an optical play of fluid – is referenced from world-renowned architect Zaha Hadid, whose signature curves are reproduced in Bulgari’s most celebrated icon.
This signature collection also introduces a cuff earring, two bracelets with a pendant available in black or white ceramic, and hoop earrings intertwined with the iconic spiral in rose gold.
B.Zero1 has taken inspiration from the world of arts and design and expressed itself with avant-garde shapes and innovative materials, such as ceramic and coloured marbles. In 2010, renowned sculptor Anish Kapoor conveyed B.zero1’s bold identity through his art by applying a mirror-like surface onto the finish of B.Zero1 and fusing traditional tubogas-inspired spiral into gleaming and liquid curves.
For Bulgari, a labyrinth is a place in which one finds oneself. It is a journey of continuous experimentation, where new possibilities await at every corner.
The new collection’s essence of breaking boundaries and making your own rules is what Singapore’s The Sam Willows represents. Bulgari collaborated with The Sam Willows on the music video of their new single “Papa Money”, in which they wore bracelets, rings, necklaces, and earrings from the Labyrinth collection.
And Bella Hadid is the embodiment of the new B.zero1 campaign: individualistic and rebellious. She says: “B.zero1 represents my powerful side, the one that proclaims difference in the face of conformity.”
The collection is for both men and women, as self-expression knows neither conformity nor gender barriers. It is the emblem of those who are daring in their own unique way.
All images courtesy of Bulgari.