Bulgari brings a sprinkle of magical lights to their holiday season campaign, with an invitation to join the festivities at a pop-up space at ION Orchard.
Nature holds a great bounty of wonders, and none more magical than the unexpected rise of fireflies on a balmy, dusky evening. Those who have had the chance to witness such a sublime experience are unlikely to ever forget it.
It is these moments of everyday splendour that Roman luxury brand Bulgari are capturing with its new holiday season campaign, which brings a festive sparkle to its range of bespoke jewellery, watches, bags and fragrances – with fireflies.
On social media, Bulgari will be releasing a two-mode augmented reality experience on Facebook and Instagram, with a fireflies selfie filter to add a touch of magic to your photos and reels.
Bulgari’s I Believe in Wonder campaign will also be partnering with Save the Children to launch a programme to support early childhood education in Zambia, guaranteeing the right to education for rural children between 3 and 8 years old.
The invitation is also now open to join the Italian maison at their festive pop-up at ION, which will feature a holiday themed space offering Bacha coffee (made from Bulgari beans), a photo call set, and complimentary gift wrapping services.
The Bulgari ION Orchard Pop Up will be running from 16 December to 4 January for the Christmas Holiday season, followed by a CNY Year of the Rabbit celebration from 5 to 21 January.
Images courtesy of Bulgari, artwork by Curatedition. All rights reserved.
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