It’s that time of the year when we reflect and recalibrate as a new chapter awaits. Each memory we hold dear is meaningful in its own way, and makes us who we are.
Boucheron’s “Sharing Holiday Emotions” campaign celebrates the uniqueness of every woman with six distinctive female personalities across the globe. Each of these women embody the style and femininity of the Maison, and they share their most treasured memories along with their favourite Boucheron creations in this festive season.
Radiance follows the enigmatic Zhou Dongyu, multiple award-winning actress and the Maison’s ambassador since 2018. Her choice of the season is the new Serpent Bohème line – adorned with pave diamonds and rhodolite garnet, and set in pink gold – reflecting her bright personality and multi-faceted acting skills.
The perfect balance of style and wit, Alexa Chung wears many hats and carries each of them well. Model, author, TV host and Creative Director of her eponymous label, Alexa’s personality shines through with the cuff bracelet from the Quartre collection. Crafted in mother-of-pearl and diamonds, the Boucheron masterpiece stands out and yet blends in with her style.
Holidays, for digital influencer Nour Arida, are all about love and the spirit of sharing. Fame and recognition have not eroded this Lebanese model-entrepreneur’s humility; she remains rooted in strong family values. She wears the elegant and versatile yellow gold Serpent Bohème long necklace with paved diamonds, choosing from the same collection, the watch for her mother, and a bracelet that she will pass on to her daughter.
Australian-Taiwanese cosmopolitan Hannah Quinlivan stays true to herself in her different roles in life. An actress, mother and muse of her own fashion brand, she expresses her carefree and creative personality in her choice of the iconic Boucheron classic – the clasp-less Question Mark necklace that can be put on and taken off with ease.
Dressed in Boucheron jewellery, South Korean actress Jung Eun-Chae, shone with her strong-willed femininity in the Korean drama “The King: Eternal Monarch”. Hailing from Central Saint Martin’s College of Arts and Design, she also shows her musical talent in an album of self-compositions. Her style and personality are evident in her choice of the bold and adventurous Quatre White Edition line, with diamonds set in mixed precious metals and ceramic.
Model and TV personality Rola’s recognisable and highly-regarded fashion style has made her one of the most influential young women on Japanese social media. She combines two iconic collections, Quatre and Jack de Boucheron to perfect stylistic harmony.
Ever since Boucheron was founded in 1858, the Maison’s creations seek to mark significant, emotional moments in life. Explore the dazzling creations this season, online or at your nearest Boucheron boutique.
Images courtesy of Boucheron, artwork by Curatedition. All rights reserved.