YSL, one of the fashion and beauty world’s most famous acronyms, is also the prized initials of the French fashion and beauty brand’s beloved founder, Monsieur Yves Saint Laurent.
Brand Story
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A story once lost, but rediscovered. Once upon a time, Pauline Moynat left her provincial life and founded the house of Moynat in 1849.
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“This is not a museum of Hermes creations… This is a museum of the Hermès family’s collection. Items that have inspired the family through time and travels.”
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This New Look succinctly summarised Dior’s powerful yet feminine statement for women in the post war years, and for decades to come.