More about the new face of Vacheron Constantin’s Égérie.
The first Chinese-born designer to become an official member of the Chambre Syndicale de la Haute Couture, Yiqing Yin has now also joined the exclusive circle of ambassadors for luxury Swiss watchmaker Vacheron Constantin. The talented couturier joins the likes of photographer-explorer Cory Richard and musical craftsman Benjamin Clementine as “one of not many” trail-blazing talents who embody the same values as the horological house.
At the intersection of haute couture and haute horlogerie is the Vacheron Constantin Égérie collection, which Yiqing Yin now fronts. Designed for women, the Égérie symbolises the meeting of the two high art worlds, where exceptionalism and expertise are at the heart of every carefully crafted creation.
Born in 1985, Yiqing Yin immigrated to France and then Australia at age four. Living between countries, the Beijing native sought refuge in her clothes. She wrote,
Returning to my clothes, was like living once more within my body and my emotions; I was at home.
The graduate of École Nationale Supérieure des Arts Décoratifs in Paris envisions garments as a second skin and flexible armour. With a distinctive style that explores the “dynamic potential of pleats”, Yin’s inspired creations combine loose shapes with staggering structures. Her garments are structured yet never static, sculpted yet flowing. To create smooth, fluid lines, she experiments with the way garments fall and drape. Her innovative approach has been described as “an intuitive method of creation, a sensory wandering, and a search for voluntary accidents”.
Prior to receiving the Haute Couture appellation in 2015, Yiqing Yin won the ANDAM (Association Nationale pour le Développement des Arts de la Mode/ANDAM Fashion Award Paris) in 2011. Celebrated by both media and industry as a prodigy, Yin has also headed the ready-to-wear collections of Maison Leonard and collaborated with various globally renowned brands.
Yiqing Yin’s attention to detail and inventive attitude resonate with Maison Vacheron Constantin, making her a perfect match for partnership. As the House noted, in Haute Couture and Haute Horlogerie, “craftsmanship, expertise and rarity would be nothing without passion and creativity.”
It is fitting then that Yiqing Yin is now the face of the Vacheron Constantin Égérie collection, which, like Yin’s dreamy works, is infinitely feminine and timelessly elegant. There is perhaps no coincidence then that high creations from the two Maisons share the same design signature: Pleats.
For the campaign, Yiqing Yin wears the Vacheron Constantin Égérie. With a pleated “tapestry” dial and off-centre aesthetic, the Vacheron Constantin Égérie is born from the conjunction of high fashion and fine watchmaking.
About the “One of Not Many” Campaign
First presented in 2018, the campaign showcases talents whose personality and work express the constant quest for excellence, global diversity, and a spirit of innovation and artistry characterising Vacheron Constantin. Singular, visionary and passionate, they are recognised experts in their own field, and also reflect the concept of connoisseurs.
Vacheron Constantin focuses on producing a limited number of pieces. It is the only way to provide the highest levels of quality, design and craftsmanship. Our Maison strives to uphold a singular and refined standing in an industry that is already extremely selective. In that respect, we are undeniably ‘One of not many’.
Louis Ferla, CEO of Vacheron Constantin