4 tastemakers let us in on where to shop and what to buy (Pre-Fall 2019 purchases included), so you can build a tightly edited wardrobe filled with everyday classics and worthwhile investments.
Charmaine Seah, Managing Director, Elementary & Co.
A regular face in the local style circuit, Charmaine Seah is also the managing director of Elementary & Co. — a marketing and branding agency she co-founded with her husband. Seah is always spotted in the coolest threads especially from local fashion designers and is a firm believer that comfort always trumps trends.
One of the most valuable lessons she has learned through the years when it comes to dressing up is to never wear ill-fitting clothes. “You don’t want to end up looking like the clothes wear you. You need to own the look!” she says. And one of the best ways to do that is by stocking up with classic pieces in your wardrobe. For Seah it’s a classic white shirt. “It can make you feel smart, ladylike or even like a tomboy — so versatile, age-appropriate and extremely chic!”
“A classic white shirt. It can make you feel smart, ladylike or even like a tomboy — so versatile, age-appropriate and extremely chic”
Germaine Ong, Vice President, Marketing
As the Vice President of the marketing team in an international bank, Germaine Ong is always poised and immaculately dressed. This stylista is also a big fan of Australian labels as she spent more than a decade living in Melbourne. Like anyone of us, Ong deals with fashion conundrums from time to time, but has a great fall back solution for days when she’s uninspired. “I save looks that inspire me in a folder on my phone and whip them out whenever I feel uninspired — it’s an easy way to reference the looks I like to try!” But she’s quick to point out that it’s important to be authentic and never fall prey to the wearing all the latest trends at once and looking like a fashion victim.
“It’s important to be authentic and never fall prey to the wearing all the latest trends at once and looking like a fashion victim”
Georgina Foo, Architectural Designer
Georgina Foo draws her style sense from her design ethos centred around minimalism. “Less is more. I tend find myself gravitating toward pieces of simplicity, but rich in terms of garment construction, silhouette and material instead of something trendy or flashy,” says Foo who loves being inspired by the fashion archives of old Celine (under Phoebe Philo) and runway trends of labels that celebrate women such as The Row. Besides fashion, Foo, who is on her way to becoming a certified architect, loves collecting beautiful and quirky homeware from her travels. “Right now I am obsessed with growing my collection of mid-century lamps and chairs.”
“Less is more. I tend find myself gravitating toward pieces of simplicity, but rich in terms of garment construction, silhouette and material instead of something trendy or flashy”
Angie Lai, Entrepreneur, Founder of ALT
Angie Lai rocks a distinct style that’s essentially made up of lots of monochrome and metals. And, you’ll never catch her without a piece of statement jewellery as she considers them her armour. Her passion for jewellery eventually led her to set up ALT four years ago. Says Lai of her brand, “Our jewellery pieces are sometimes statement-making and sometimes understated — but always emanating character.” Lai, who has recently moved to Kuala Lumpur last year has honed her style aesthetic of skinny jeans, T-shirt and leather boots to perfection. “I think an effortless style comes with experience. I detest complicated outfits that cannot last me through the day. I’m all about comfort but yes, make it fashion.”
“I’m all about comfort but yes, make it fashion.”