The Prada Glow Pop-Up Store is Lit

by Pressroom

Enter the contemporary Prada universe at the latest stop of the Glow Pop-up.

The iconic Prada triangle logo takes centrestage at the Glow Pop-Up, channelling a spirited energy. Aptly named, the entire setup exudes a hypnotic glow that entrances from afar and up close. The chromatic lighting effects and projections shift from purple to lilac, perfectly showcasing the special collection it houses.

Exquisite details – from embroidery to sequins, set crystals and stud – embellish everyday wear, challenging what differentiates the dressy from the casual. The fascinating blurred lines don’t end there; typical gender-based design aesthetics cross lines as menswear is presented in the women’s collection, while sportswear and high fashion meet in most creative ways.

More than just a showcase, the Prada Glow Pop-Up takes you through the intricacies of the exclusive designs that honour Prada’s aesthetic codes through essential lines, between modernism and classicism, embellishment and purism.

The travelling pop-up that has left its mark in Paris and Bangkok, has arrived in Singapore. Experience it for yourself this December at Paragon Shopping Centre from 3 to 31 December 2021.

Images courtesy of Prada, art by Curatedition.

Related link:

Prada: All Fun and Games

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