This New Look succinctly summarised Dior’s powerful yet feminine statement for women in the post war years, and for decades to come.
The very first collection of the House was presented on 12 February 1947, at 30 Avenue Montaigne, where Christian Dior unveiled his defining silhouette for women with his full mid-calf skirts and nipped-in waists.
Sadly, Christian Dior’s blazing torch for high fashion in the City of Lights post World War II was abruptly diminished by his sudden death from a heart attack on 24 October, 1957.
His protégé of two years, Algerian-born Yves Saint Laurent (at a tender age of 21), took over the helm at the House of Dior. Proving himself to be Dior’s worthy successor, Saint Laurent impressed with his Trapeze collection for Spring 1958, advocating a narrow shoulder, high waist, and flared skirt silhouette.
Saint Laurent left the House in 1960, and was succeeded by Marc Bohan, and Gianfranco Ferre. The House proposed feminity for women, up till 1996.
Enter John Galliano, with his theatrical flair and flamboyance. For 16 years, he presented lavish Dior productions of grandeur, drama, and colour to the World.
Come 2012, the House charmed, under the navigation of Raf Simons. For three years, Simons respectfully reimagined the codes of the House while presenting modernity and futurism through his collections.
Are we all ready to be feminists? Yes we are, said Maria Grazia Chiuri as she made history with her appointment as Dior’s first female Creative Director in 2016, with her debut collection of fencing-inspired looks, light floaty tulle skirts and logoed knickers. And to anyone who missed that statement slogan on the t-shirt, repeat after me:
“We should all be feminists.”
Dior never gets old.