The house of Chanel celebrates one of their crown jewels through time with CODE COCO, a quilted bracelet wrist watch with the distinctive closure clasp of the iconic 2.55 bag.
It is a code.
It is about timing.
The supple stainless steel bracelet (bearing the ever distinctive quilting detail) wears by wrapping itself around the wrist, and closes with a click, exactly as it would on the bag created by Mademoiselle in February 1955. On the black lacquered dial sits a Princess (cut diamond).
Modelling shots of the watch, as worn, taken at the cocktail launch event on 3 October 2017:
Timely, as 2017 marks the 30th anniversary of Chanel’s foray into watch-making:
The 1987 Première collection featured a distinctive octagon profile, referencing Chanel’s No.5 perfume’s topper, as well as a bird’s eye view of Place Vendome.
Followed by the J12 in 2000; and the Boy.Friend in 2015.
Design aside, Chanel has also in the past two years presented its inhouse movements, the Calibre 1 – its first watch for men, the Monsieur in 2016 – and Calibre 2, housed in the Premier Première Camélia Skeleton Watch.
Innovation is surely on the cards for Chanel.