Burberry Reopens Store in Paragon, Singapore.
Burberry has reopened its Paragon store in Singapore, to unveil renewed fixtures and plinths constructed in a variety of materials and textures, from plywood to mirrored and high-gloss finishes, to a colour palette of beige, white and blue. The new store concept takes inspiration from the spirit and attitude of the fashion house’s Regent Street store in London, and creative codes introduced by Chief Creative Officer Riccardo Tisci.
Burberry’s new identity celebrates the brand’s history with a sense of freedom and vibrancy. Attesting to this is the current Autumn/Winter 2020 Pre-Collection featuring pieces and prints from the Burberry archive, made contemporary. This philosophy extends to Burberry’s accessories: the distinctive TB and Lola bags, and the all new Pocket Bag which launched in August with a campaign starring Bella Hadid.
Three exclusive styles will be available at this store – the Small Horseferry Print Quilted Raffia Lola Bag, the Monogram Motif Canvas and Leather Bucket Bag and the Large Soft Cotton Canvas Belt Bag.
Crafted from canvas and raffia, the bags come in a natural colour and feature the Thomas Burberry Monogram pattern and Horseferry print in a vibrant hue of yellow.
Images courtesy of Burberry, artwork by Curatedition. All rights reserved.