For Spring-Summer 2018, Tomas Maier’s Bottega Veneta collection conveys optimism and playfulness – and very aptly – in Palazzo Archinto, a former residence built between 1830 and 1847, which is now a school.
The optimistic palette draws from the Marble Room at Kedleston Hall, a grand Palladian-style country house by British architect Robert Adam: the delicate rose of its walls, ocean-blue in its frescoes, and the rich swirling hues in its Corinthian marble columns.
Simple silhouettes, liberal colour combinations, and embellishment accents took to the runway. Long dresses double up as T-shirts and are juxtaposed with a delightful display of studded jewels, mirrors and metal eyelets, each one painstakingly placed by hand. Drawing attention back to the craftsmanship that the House stands for. Accessories took on the lively palette too, with updates to the Knot family and the BV73.
Silhouettes and details:
- Clean and utilitarian: belted coats, multiple patch-pockets, boxy jackets and cardigans
- Simplicity juxtaposed with exquisite embellishment: studding of jewels, mirrors and metal eyelets; fringe strung with tiny glass beads; and trim of exotic skins.
- Contrast: airy shirt-dresses cut in subtly iridescent silk from a storied Italian mill; other materials include crisp cotton drill and pique, cashmere suede and anaconda.
- The BV73, a top-handle bag inspired by a 1973 style in the archive, is recast in hand-painted python and dappled carrara calf in dahlia, mist and camomile. Stitched monograms are available in either croc or leather as part of the new personalization program.
- The Palio (a horse race in Siena with medieval banners and flags) group is adorned with colorful checkered panels of contrast intrecciato. Stitched monograms are available in either croc or leather as part of the new personalization program.
- The Knot family has been updated with three-dimensional craftsmanship in bags such as the Wing-Tip City Knot, the Spheres Clutch Knot, and the Komodo Knot.
- Low-heel d’Orsay styles, cut in a kaleidoscopic mix of shiny nappa, suede and velvet, merge the handbags’ Palio detail with the ready-to-wear’s jewels, studs and eyelets.
- Cuffs, rings, necklaces and earrings are detailed with a technique of enameling over intrecciato engraving, and stones of chalcopyrite and gray cubic zirconia.
Reinventing the Art of Collaboration with a digital-first ad campaign
For Bottega Veneta’s Spring-Summer 2018 campaign, expect the reverse: still photographs for the print campaign are extracted from the digital-first ad campaign. Created with renowned agency Baron & Baron, the next chapter of the Art of Collaboration focuses on Bottega Veneta itself.
Titled Reflections, the Spring-Summer 2018 campaign is envisioned as an anthology series comprising six distinct cinematic films, directed by Fabien Baron, and released episodically throughout the season. Each season has an overarching narrative that illuminates the collection and emphasizes the brand pillars: Mystery, Sophistication, Architecture, Sensuality, and Surrealism.
“So everything came from the film instead of the traditional campaign, with a print element, a film element and digital element. We took the stills for the print campaign from the film. There was no photographer,” said Baron.
The campaign is optimized for digital and mobile consumption with content that entertains, inspires, and consistently offers new insights into Bottega Veneta’s brand story and DNA. Watch the six films here:
All images courtesy of Bottega Veneta.