It was a cult hit when it was first launched. YSL Beauty’s Mascara Vinyl Couture is now back in nine fabulous shades.
The new optimized formula has a fluid and transparent base that is able to absorb a dense coating of colour pigments with high colour impact. The combination of micro-wax particles with the liquid crystal technology promises a smooth and shiny finish. Think electrifying, pop, and shimmery colours. And intense smudge proof top coat with a vinyl finish for longer lasting luscious looking lashes.
The sleek mascara bottle capped with a gold lid and signature black Cassandra has a see-through barrel, for complete transparency. The mascara colour when applied to the lashes is as seen through the clear barrel. Complete with an exclusive, patented brush that volumises the lashes with its coat-build-lengthen-and-lift promise. The brush has a rounded tip to reach the shortest lash for an even coat of colour.
This extended range is accompanied by a new campaign starring the enigmatic guitar player Staz Lindes.
Couture Lash Wardrobe Suggestions:
- Pair it with eyeshadow – the pink and blue shades echo a 1980s vibe; mix and match on upper and lower eyelids, pairing blue with pink, burgundy with green, or create a sophisticated smoky eye with vinyl-fnish classic rockstar black, adding a dark glitter top coat for a more glam-rock efect.
- Team it with eyeliner – for a graphic, precise, sharp-edged look, changing up the colour combinations for instant drama. Offset Vinyl Couture black mascara with an electric blue eyeliner, or opt for a softer finish with fuchsia pink against a winged black eyeliner.
- Go for eyepencil – strong but subtle, outlined eyes in soft pencil shades of burgundy or forest green are perfectly finished with lashes that enhance and fatter in matching or complimentary shades.
- Go even further and dare to apply your mascara on your eyebrows. For a full colour statement, work the blue, Burgundy or pink. For a rock vinyl eye, apply the dark black or the gold top coat to obtain the perfect subtle sparkle.
Play with colours. Dress Up. Dress Down.
Nº 0: I’m The Endless
White in the bottle, but clear once applied, this smudgeproof top coat is destined to become an indispensable item in every woman’s makeup kit, keeping your lashes looking perfect for longer. Designed to work on top of any coloured mascara from black through to shocking pink, it’s a modern classic.
A sophisticated burgundy that softens a black eyeliner, or adds a contemporary edge to an 80s look.
A dark Emerald Green that is both striking and sensual.
Nº4: I’m The Illusion
Vinyl Couture’s shiny, lacquered finish gives a modern touch to this shade of brown.
Nº5: I’m The Trouble
An eighties vibe with a modern look; this shade of electric blue is a wake-up call for the senses.
Nº6: I’m The Madness
Crazy nights, and Fuschia brights… a pop-pink mascara that demands attention and radiates love.
Nº7: I’m The Storm
A top coat of dark iridescent sparkles, for rockstar appeal.
Nº8: I’m The Fire
A top coat of Gold; this amps up your look for instant glamour