Louis Vuitton’s heritage and legacy in travel are perpetuated in many forms, fragrances being one of them, not because each destination has its cornucopia of notes, but because scents embody one’s feelings while one is travelling through life.
The seven scents in Les Parfums Louis Vuitton’s collection, each distinctive and special, are emotive and evocative of people, places and objects.
They pave the way for Le Jour Se Lève in also being the true embodiment of luxury – that of life’s moments, one’s travel through time.
Turbulences is potent with tuberose and jasmine, which are both strong and addictive, bracing like an adrenaline rush.
Dans La Peau personifies the intertwining of Louis Vuitton’s twin legacies of leather and fragrance making. Made by infusing leather for handles on Louis Vuitton trunks in alcohol, its organic naturalness is balanced out with notes of jasmine and musk (extracted from the hibiscus flower).
Apogée (pronounced ah poh jay), which means pinnacle, invokes the ultimate in happy feelings, the gush of endorphins that come with having scaled a high mountain. It has notes of the rare Lily of the Valley, as well jasmine, musk and honeysuckle.
Contre Moi, meaning close to me, is warm and fuzzy, like when love is in the air. Its deliciousness comes from vanilla from Madagascar and orange blossom.
Matière Noire, or dark metal, is intriguing and mysterious. It represents the great unknown that is as yet to be explored. The oud notes that you get an initial whiff of are obtained from sick Agar wood trees in Laos, which produce a resin that smells divine. This is paired with patchouli, daffodils and blackcurrant.
Mille Feux, or a thousand lights, captures that feeling of awe, when one is faced with a starlit sky, or the Northern Lights. Described as an emotional bombshell and pure fireworks, it is inspired by and named for a bright red luxury leather Louis Vuitton bag that Jacques came upon at the leather atelier. It has raspberry, osmanthus, apricot, a touch of iris blended with saffron, and, of course, notes of leather.
Each of these seven scents come in the same clean, sophisticated flagon created by designer Marc Newson, and are available exclusively at Louis Vuitton stores in 200ml, 100ml, in a travel bottle with four cartridges of 7.5ml each, and as a box of seven 10ml miniatures.