New anti-aging essentials for fans of botanical skincare.
Holistic Korean beauty brand Sulwhasoo’s latest launch in Singapore stays true to its philosophy of restoring skin’s natural balance and boosting its healing abilities.
At the heart of the new Bloomstay Vitalizing Line is the plum blossom, known not only for its fruity-fresh fragrance and delicate beauty, but also its remarkable resilience. In Korea and various parts of East Asia, plum blossom flowers typically burst into bloom during winter, despite the harsh, cold and dry conditions.
Found in all three products of the new line, which includes the Sulwhasoo Bloomstay Vitalizing Water, Serum, and Cream, antioxidant-rich plum flower extracts help skin fend off harmful free radicals that damage skin and cause ageing signs like dryness and fine lines.
The Bloomstay Vitalizing line is already part of the anti-aging skincare regime of Korean actress and Sulwhasoo brand ambassador Song Hye-Kyo, who was recently in Singapore for its launch. If like Song, you are already using – and loving – the Sulwhasoo First Care Activating Serum EX, then you’ll be pleased to know that it perfectly complements the Bloomstay Vitalizing line. In fact, applying the First Care serum after cleansing will ready your skin to absorb the products that follow.
When you take care of your skin in your 20s, you see the results in your 30s. When you do it in your 30s, you reap the rewards in your 40s.
Working together to enhance skin’s ability to withstand environmental aggressors such as pollutants, the Sulwhasoo Bloomstay Vitalizing trio is also infused with other powerful active ingredients for extra benefits. Hydrating and refreshing yuzu extract can be found in the Bloomstay Vitalizing Water, while a potent combination of five germinated fruits and seeds has been added to both the Bloomstay Vitalizing Serum and Cream to fight glycation – a process where sugar in your bloodstream binds to proteins such as collagen and elastin, causing skin damage, sagging and dullness.
What’s more, each Bloomstay Vitalizing product is specially formulated to be non-sticky and quickly absorbed, which is a huge plus in Singapore’s hot and humid weather. The fresh plum blossom scent is also much raved about by users elsewhere in the world where the line has already been launched.
Now you’re all set to say hello to smooth, supple and radiant skin.
Images courtesy of Sulwhasoo.