shu uemura Color Atelier: Gateway to Expression

by Pressroom

Colour your way to new dimensions.

As we mask up to embrace the new normal, our eyes say more than they ever have.

shu uemura’s “color atelier” invites you to look beyond your safe neutrals, and indulge in 49 shades of rich eyeshadow colour in a spectrum of warm and cool tones. Designed with Asian skin tones in mind, the collection is available in 6 different finishes that will give your eyes high definition.

Besides buttery smooth matte, iridescent pearl, sparkly glitter and reflective metallic shades, two new finishes promise to level up your eye game further; achieve maximum sparkle with “3D prismatic”, a transparent base with maximum glitter, or glaze your lids with high-shine molten shimmer in “liquid-like foil”.

There is one (or as many as you want) for every look you aspire. And, if 49 shades still leave the inner artist in you wanting for more, curate your favourites into a personalised palette and blend to your heart’s content.

From 1 July, manifest your true colours with shu uemura’s “color atelier” in-store, online at,,, or via Whatsapp.


Images courtesy of shu uemura, artwork by Curatedition. All rights reserved.

Related links:

shu uemura x Onitsuka Tiger: Ready, get set, go!

The Chrysalis of shu uemura’s Sublime Artistry

You may also like

This website uses cookies to improve your experience. Continuing to use the site means you accept the Terms of Use and Privacy Policy.

Accept Read More