Rouge Dior: Natural Beauty

by Pressroom

Dress your lips in a perfect balance of colour and care.

It used to be a choice of either colour or care when it came to lip products. Rouge Dior resolves this dilemma with its latest series of Natural Balms. After all, a perfect smile comes naturally when you feel good about yourself.

By being natural and sincere, revolutionary changes can be achieved without unnatural efforts.

Christian Dior

Renowned for their mastery in colour, Rouge Dior is entering a new era of natural lip care with their first series of coloured lip balms composed of 95% natural-origin ingredients. The base of the formula, for example, contains natural-origin waxes and oils as well as shea butter, for a nourishing yet weightless finish.

Available globally in three natural balm finishes (satin, matte and velvet) and 18 shades to enhance different lip tones, these balms deliver just the right amount of product to provide a bare-lip sensation while bathing the lips in a light veil of colour thanks to the revolutionary formula rooted in Dior floral science:

  • Pomegranate flower extract: Plumps the lips
  • Red hibiscus flowers: Soothes and protect lips from external stress factors
  • Red peony extract: Maintains the natural hydration of lips and enhances their colour
  • Fig blossom extract: For added suppleness and softness

With the innovation of unprecedented natural and floral qualities, Rouge Dior lip balms offer a new take on nude. An assertive naturalness that bathes the smile in a veil of colour, a soft array of beiges, pinks and browns…

Peter Philips, Creative and Image Director for Dior Makeup

To emphasise the theme of naturalness, the collection features a range of nude tones from true beiges to darker rosewoods with yellow undertones, and milk tea hues. Within this range of softer shades, the emblematic shade of red in 999 also undergoes a transformation and is found in a softer and lighter version along with the popular shades – 100 nude look and 720 icône. The universal shade 000 diornatural, which used to be offered only in a satin balm finish, now comes in a brand-new velvet balm version with a blurry effect for those who prefer a shine-free finish.

Retailing at $56, 12 shades in the collection will be available at all Dior Beauty boutiques and counters from 1 September, and online on and

Images courtesy of Dior, artwork by Curatedition. All rights reserved.

Related Links:

Rouge Dior, Reinvented

Rouge Dior: Looks Good On You

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