The beauty brand’s first official e-boutique in Singapore hopes to care for more than your skin.
Whether you’re a long-time fan or new to Lancôme’s Advanced Génifique Serum, the #StrongerEveryday Virtual Flagship experience will give you a chance to learn more about how the serum can work for your skin. Online-only exclusives, limited edition product launches and signature E-beauty experiences will also be available on top of the complete line-up of Lancôme products.
Available till 24 October this year via the website https://genifique.lancome.com.sg/, the Virtual Flagship provides hyper-personalised product recommendations without having to visit the physical store. For the first time, visitors can redeem a customised 7-day Genifique trial kit based on their skin’s needs – choose between the Healthy, Younger-Looking Essentials Kit (for overall improvement) or the Brighter, Clearer Kit (for brightening).
The Virtual Flagship also provides more personalised services with the Lancôme E-Youth Finder – Lancôme’s very first mobile skin diagnosis tool powered by artificial intelligence and 80 years of skincare expertise. With just one selfie, the algorithm built on a database of 10,000 clinically-graded pictures can analyse 8 facets of the skin to recommend a suitable skincare solution. For more in-depth virtual consultations, gain access to Lancôme beauty advisors via the built-in “Chat” function daily from 11am to 6pm, except Tuesdays and Thursdays.
Free islandwide delivery and a customised sampling kit is also available with every purchase. There will also be tiered gifts-with-purchase that increases with each spend, starting from $150.
Beauty comes from within. Beyond caring for your skin, the beauty brand hopes to build a community of strong, empowered women in Singapore through identifying 5 life pillars – Work & Career Satisfaction, Financial Management, Family & Relationships, Physical Wellbeing and Mental Health, within the #StrongerEveryday theme. Gaining clarity on these aspects of life steers one towards self-realisation. Start by taking the #StrongerEveryday Quiz within the Virtual Flagship to understand your motivations and receive customised tips on becoming more purposeful in life. Or get inspired by other local women including local personalities Aisyah Aziz, Andrea Chong, Bernadette Belle, Rosalyn Lee and Sahur Saleim, as they share how they navigate life based on their life pillars with more focus and motivation, as part of the nation-wide Génifique campaign featuring 100 Singaporean women with stories to tell.
As we celebrate these strong women in our community, may you be inspired to show up each day, knowing that you too can emerge stronger everyday.
Fannie Lim, Executive Director of Daughters Of Tomorrow
Lancôme has been empowering women through various global philanthropic programmes and partnerships since 2017. For the Virtual Flagship, Daughters Of Tomorrow (DOT) – an IPC charity empowering underprivileged women into sustained employment, thus enabling their families towards social mobility – is their appointed charity. With every registered sample redeemed at the Virtual Flagship, a $5 donation will go towards supporting underprivileged women in their back-to-work journeys.
Images courtesy of Lancôme, artwork by Curatedition. All rights reserved.