Three beautiful and accomplished women, Lancôme’s muses and faithful users of Lancôme’s Advanced Génifique, share how this wonder emollient has been a silent partner in helping them achieve their unique and disparate life goals.
Lancôme’s first-generation Génifique serum was destined to be an icon. The result of 14 years of research and 180 formulation trials, it was one of those miracle salves which had a reputation that preceded its launch.
Since 2009, a super-hero salve in the form of Lancôme’s Génifique has been helping women reawaken their skin’s ability to protect itself from external aggressions, much like a fighting-fit warrior, and slowing down the effects of ageing.
It is a universal truth that every woman’s skin is exposed to external environmental attacks. Most of the time, this results in moisture loss and skin becoming more permeable, more vulnerable and less resilient, therefore less effective as a barrier of protection. When skin is dense, well-hydrated, and when its structure is sound, lines and the appearance of surface roughness become much less visible. Skin also performs its function as a protective barrier much better.
As Lancôme’s Advanced Génifique is power-packed with bifidobacteria extract that augments the structure and the distinction of the epidermis, it also enhances the skin’s barrier function, so that the skin can perform its role as a protective barrier to its fullest potential.
The yeast in Advanced Génifique works on the formation of the dermis to encourage and foster the fusion of the basic building blocks of the matrix.
Lancôme’s Advanced Génifique serum is also a tactile joy to use, and suitable for Singapore’s hot and humid climate. Its light texture glides onto skin smoothly and is quickly absorbed. Once it soaks in, skin feels soft, smooth, and plump. Overall, skin looks healthy, well-rested, and radiant.
You can use it as a standalone serum before moisturizer, or as a pre-serum, because it also has the added benefit of boosting the efficacy of any serum that comes after it. It also paves the way perfectly for sunscreen, moisturizer, or a heavy night cream.
Génifique’s principle is simple but innovative – it harnesses its beneficial powers from probiotics. When consumed orally, probiotics (anti-inflammatory and behave like anti-oxidants) aid digestion and bolster one’s immunity, so the immune system is better able to deal with viruses, bad bacteria, stress and anxiety.
In Génifique, Lancôme’s brilliant minds successfully channeled probiotics, and through genomics and proteomics, have identified the secret to unlocking the skin’s youth proteins and its mechanisms.
This so that even not-so-young skin could start to think and act like it is (young), optimizing its natural defenses, and, even under a stressful environment and circumstances, behave like a strong, protective barrier should.
Just think of Génifique as a revolutionary catalytic leader for change, nourishing the skin with what it needs to stay healthy and fit, and teaching it how to defend itself.
And because Génifique works for all skin types and ages, and complements a wide range of skincare products and ranges, this cutting-edge emollient is well-known for being a universal serum. It is affectionately called the little black bottle, a metaphor of its fashion counterpart, the universal little black dress.
To the initiated, Génifique is arguably a vital first step to any credible skincare regimen. No mean feat indeed. But not content with Génifique’s capabilities and how it was already changing women’s skincare regimes, in 2013, Génifique’s scientists improved on the formula and it evolved to become Advanced Génifique. Patented till 2029, Advanced Génifique has received over 170 awards and prizes to date.
Women to Women
It is no surprise that one bottle of Advanced Génifique is sold every 10 seconds worldwide.
Since its launch, 20 million bottles of this youth activator have already been bought by women around the world, smart women who’ve been passing on the secret to having all-round beautiful skin to one another, women like TV host, emcee and writer Anita Kapoor, actress, host and former DJ Rozz, and award-winning Korean singer, actor and media host Suzy Bae. They are three of Lancôme’s brand muses for Asia, for whom feeling and looking the best that they can, inside and out, are synonymous with being on top of their game.
Although blessed with naturally flawless complexions, they are not unacquainted with the rigours of a busy, multi-tasking life, and the stress that comes with it – pressure, urgency and anxiety that can and does affect the skin.
One of Lancôme’s newest muses, K-beauty Suzy Bae, whose fresh-faced allure belies an incredibly fast-paced and hectic life, puts Lancôme and Advanced Génifique’s role in her life in perspective for women everywhere.
That happiness is the most attractive sort of beauty is true also for Rozz.
Speaking in an interview on her partnership with Lancôme’s Advanced Génifique, Rozz compares true happiness with the freedom to pursue what excites and makes her happy. She confided that “quitting radio” was one of the bravest things she has done, and it’s empowering for her to now “get to dictate who I want to work with, how I like to present myself and pretty much truly be me. Something that I didn’t have the freedom to do before.” Although being paid to play music and talk to people on radio was a privilege she’ll always be grateful for, she “also felt enslaved to it.”
Rozz adds, “I don’t have cystic acne or pigmentation. I think I’ve just got good genes from my mum. And honestly, I’m not sure if it’s Génifique or genetics. Should be a combination of both.”
For the inimitably self-aware Lancôme Génifique muse Anita, being honest with herself goes hand in hand with taking up pursuits that are what her heart truly desires, because that’s when she’s happiest. Truth is also her beauty. “My mantra is, how does this feel to you? Is this what you really want? Is this who you really want? Is this speaking to your inner truth? It should feel good.”
It’s hard to imagine the always-radiant Anita having rough patches and rough spots on her glowing complexion. “Changes in temperatures, that’s really all that affects me. I have sensitized skin, so heavy creams are not for me… I keep it to a minimum of three products”, of which one is surely Advanced Génifique.
And here is your invitation to find your light, and love your age.
Each bottle of Advanced Génifique is power-packed with millions of extracts from two species of probiotics (bifidobacteria and a yeast), single-cell organisms that are particularly beneficial to the skin. These probiotic extracts are wrought in three stages: a process of fermentation is necessary to harvest millions of these single-cell organisms, which are produced in optimal conditions. This essential step supports the growth and multiplication of the probiotics through a feeding liquid that is perfect for their development.
Fragmentation through high-tech means then ruptures their membranes and releases their resources, which are, marvelously, fully compatible with the skin. This involves selectively cutting the membranes and sugars into smaller structures using ultrasound (for the bifidobacteria) and enzymatic hydrolysis (for the yeast) to release fundamental parts of the probiotics that will help the skin – fractions that are pertinent to cell life, such as lipids, amino acids and carbohydrates, properties of which are poetically complementary. Filtration, the final step, is then done to strain and purify the resources, while conserving their benefits.
All images courtesy of Lancôme Singapore, artwork by Curatedition.