How Lancôme Advanced Génifique’s community of empowered women find and live their strength.
An effective formula made for women who want to feel empowered by youthful, resilient skin. This has been the simple but inspiring story of Lancôme Advanced Génifique so far. As one of the world’s most famous, beloved and powerful serums, it really needs no introduction. Nevertheless, the invincible science behind it begs mention every time.
This celebrated patented serum formula that innovatively harnesses microbiome science, consists of a unique complex of 7 pre- and probiotic fractions that work in balancing the integral part of our skin’s surface, what is known as our microbiome, which is invisible, yet fundamental, because it contributes to 3 major skin functions:
- it protects by defending skin against pathogens (bacteria) and frees up antioxidant proteins to help skin fight against free radicals;
- regulates the communication between skin cells, the key to preventing excessive inflammation; and
- also repairs by strengthening the skin’s barrier function, in which a balanced microbiome is vital, thereby allowing skin to recover daily and and unlock its youth potential and unveil its youthful appearance.
Fifteen years of hardnosed research has certainly paid off. It has been proven every time, by every user, that after 7 days of correctly and conscientiously applying Lancôme Advanced Génifique Youth Activating Serum, skin becomes visibly firmer, smoother, more radiant and glowing, younger-looking, with major signs of ageing noticeably improved.
In addition to how marvellously the science of the serum works, this time you will also hear from Lancôme Advanced Génifique’s users too, about how Advanced Génifique has shaped their skin health, and about how other women can learn from their stories of steeliness and hardiness. All this happens through a nation-wide Génifique campaign that features 100 Singapore women, each with their own distinct narratives and lived experiences, who together with Lancôme, aspire to build a community of resilient, empowered women in Singapore. Each of these 100 women was also invited to complete the Lancôme Strength-Finder Personality Test, through which they share how they have discovered their potencies, conquered challenges and lived up to their strengths. Hear their unique stories when you visit the Lancôme Advanced Génifique Youth Activating virtual pop-up store, which will be launched on 28 August 2020.
Here and now, together with Lancôme, we spotlight 5 out of the 100 inspiring, accomplished women:
who share deeply, generously and truthfully on how to find, and #LiveYourStrength.
When challenges come, make that choice to take them on. With every step that I took to deal with these challenges, I find myself fearing less.
Fiona Siew, Lecturer and Yoga Instructor
I believe that by choosing the most empowering narrative, our life becomes what we make of it.
Dr Claudine Pang, Eye Surgeon & Medical Director of Asia Retina Eye Surgery Centre, Founder of Eye Quotient & Eye Care Without Borders
Constantly be positive, keep a grateful heart; look at things from a positive angle, count my blessings big or small and continue to do throughout the day what drives and reinforces this positive energy.
Yvon Bock, Founder and CEO, Hegen
The most important relationship in life is what you have with yourself and by being yourself, which involves never lying to yourself and being demanding towards yourself.
Jyoti Singh, Creative Director/Founder, Jo Kilda
Inner strength is a deep, unstoppable belief in yourself. It doesn’t depend on the actions of anyone else, and it doesn’t depend on your circumstances.
Lydia Izzati, Entrepreneur, Satay Ummi
Beauty online shopping with an immersive, educational, 3D twist. These are just the tips of the iceberg for what’s in store within the Lancôme Advanced Génifique virtual flagship store that goes live from 28 August till 20 September.
The virtual flagship pop-up shop showcases the brand’s iconic Lancôme Advanced Génifique Youth Activating serum, which has grown into a global phenomenon since its launch 11 years ago. With more than 35 million bottles sold worldwide and over 170 awards under its belt, the beauty icon was reborn with the launch of the Advanced Génifique in 2019 as an updated, patented formula powered by microbiome science, and that pushes the frontiers of skincare into a new era of efficacy.
But the devil is in the details, and there’s lots to uncover here. This cutting-edge innovative pop-up shopping experience marries two fun yet needful leisure pursuits, retail and entertainment, to bring you a full-on retail-tainment experience that you can enjoy from the comfort of your home. The Lancôme Advanced Génifique shop-perience promises to take you on a riveting journey through five unique zones to uncover the secrets of the Lancôme Advanced Génifique Youth Activating Serum, while encouraging you to discover your inner strength, as well as your skin’s inner resilience. You are also invited to discover the potency of Advanced Génifique Youth Activating Serum yourself by signing up for a 7-day Lancôme Advanced Génifique trial kit.
Knowledge is power, so here’s where you’ll learn about microbiome science and how Advanced Génifique’s unique complex of seven pre- and probiotic fractions strengthen your skin’s microbiome.
From learning to deep self-discovery. Here is also where you’ll discover your strength type (yes, every woman has one) through the Lancôme Strength-Finder Personality Test and learn how to live by your particular personal strength. The Lancôme Strength-Finder Personality Test, designed exclusively by clinical psychologist Dr. Perpertua Neo, is strongly rooted in science and aligned to Lancôme’s niche on research and innovation. There are a total of 6 strength archetypes:
- Joyful Optimism;
- Fearless Independence;
- Poised Composure;
- Steadfast Discipline;
- Fiery Conviction; and
- Intrinsic Wisdom.
This test will pique your curiosity, make you reflect, and then act – certainly the best steps to harness your super-power and through it, live your best most youthful self.
Here is where the skin fun begins while you experience a virtual skin consultation with just one simple selfie, through the E-Youth Finder, Lancôme’s first-ever mobile skin diagnosis tool powered by artificial intelligence. The E-Youth Finder is a breakthrough combination of artificial intelligence and advanced algorithms, and the device can measure your key skin parameters with just a selfie, allowing the technology to do the rest and providing your diagnosis and a customised skincare routine. On-screen consultations are available as well, if prefer a more in-depth consultation with a Lancôme beauty advisor.
This zone features the highly-anticipated nation-wide Find Your Strength with Lancôme campaign, which presents 100 women in Singapore who share their personal stories of inner strength and how they live their strengths. Their inspiring stories are the stuff of empowerment and courage, and will surely jumpstart your own road to self-discovery and building inner strength. Here is also where you can connect with the greater community of Lancôme Advanced Génifique women in Singapore. The women are also spilt by their Strength Archetypes, having taken the Strength-Finder test in advance, the better for you to find and relate to those with a similar archetype as you. Hear also, some of these women’s personal testimonials of Advanced Génifique, and how they bring their skin’s inner strength to life.
We all love it live, don’t we? This fourth zone hosts a series of authentic livestream sessions organised throughout the duration of the virtual pop-up store. Highlights include appearances by regional and local celebrities, and opportunities for you to discuss with them an array of topics pertaining to personal journeys of empowerment, courage and how to #LiveYourStrength.
Finally, enjoy exclusive deals by Lancôme at the last zone of the virtual flagship and add them to your shopping cart. This zone, modelled after the physical Lancôme store, showcases the full range of Advanced Génifique products. You can also order and purchase personalised Lancôme memorabilia products created by Lancôme’s personalisation machine, as gifts to commemorate this first-ever virtual pop-up retail-tainment store by Lancôme.
Images courtesy of Lancôme, artwork by Curatedition. All rights reserved.